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I think XMAS is aimed at a particular segment of the adult audience that is not so much into Hunger Games.
My take is that the core audience for XMAS is males aged 18-35 - guys in college and guys who miss being in college. Â While Hunger Games is more for women and more for people who have read the books with their teenaged children.
Not to dismiss the problems in going up against Hunger Games though - but the main one I see is getting the message out that there is a movie not called Hunger Games opening that weekend.
V: Sony has moved The Night Before [XMAS] forward five days to November 20 and will now face HGAM4 Sep 29, 21:13
Seth Rogen has volunteered as tribute. {nm} Sep 29, 21:16
:) {nm} Sep 29, 21:18
I don't understand... Why would they do that? Do they want the movie to bomb? {nm} Sep 30, 02:58
....more {nm} Sep 30, 05:22
They couldn't wait any longer for North Korea to get its act together {nm} Sep 30, 05:59
the problem with releasing a film over Thanksgiving is that the following two weeks are typically awful. Opening early, Sep 30, 06:04
Yeah but this is the final Hunger Games right?? {nm} Sep 30, 06:34
either way, theres no good date with that and star wars, all the films might as well give it up til 2016 {nm} Sep 30, 06:41
Counter programming on xmas day could have worked especially with the plot {nm} Sep 30, 07:00
But after dec 26, who wants to see a Christmas movie? {nm} Sep 30, 07:08
Ukranian Christmas is January 07, 2016 with Jan. 07 - 14 being a Festive Week. Sep 30, 07:13
With star wars in town, it's gonna be hard to open period {nm} Sep 30, 07:14
Lots of adults like Hunger Games too. Think this is a mistake. Sep 30, 08:07
I think XMAS is aimed at a particular segment of the adult audience that is not so much into Hunger Games. Sep 30, 08:31
I'd be part of that segment. Though I don't miss college, and I'm 37. lol {nm} Sep 30, 14:16
Problem is, all the studios want to get "their" big movie out for the holidays, and it's always a crowded time... {nm} Sep 30, 08:06
You have to remember that, even if a film does $100m opening weekend, that only represents... Sep 30, 13:09
RIP {nm} Sep 30, 09:34
