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also, on Shreks 2nd weekend! shows how you open a sequel correctly.

Posted by: lobogotti on Apr 23, 10:55 in response to second gary's post If SHRK2 and "The Day After Tomorrow" can do...

you bring up a good point about Captain.

Avenger 1 did $47M+ Memorial Day weekend.
Avenger 2 did $28M+ Memorial Day weekend.
Iron Man 3 did near $25M Memorial day weekend.

All three films were Marvel and opened the same weekend as Captain.  So let's say for arguments sake Captain comes in at $200M OW, with typical Marvel reviews and movement.  At a minimum it's doing $30M over Memorial Day.  That said, the impact is greater on XMen than Alice in that scenario, but it still hurts any film that weekend.

I'd say we're probably looking at one of the bigger Memorial Day grosses of all time.  might surpass 2011 and challenge 2013. Neighbors 2 and Nice Guys need to step up.

though Disney is on a roll right now, they better brace themselves for Alice 2. IMO here's why... lobogotti Apr 23, 07:45

one things I didn't touch on is that a bad domestic performance doesn't eqaute to a flop. this could do well overseas lobogotti Apr 23, 07:56

I agree with what you say but I think you forgot that it was the biggest 3D movie released after Avatar. People flocked in for that too.. a b4bad Apr 23, 09:33

the one thing I have noticed over the last six months is the rate of movie goers decision to buy standard over 3D is quite high. lobogotti Apr 23, 10:16

I saw Force Awakens in iMax3D and LOVED it, then revisited RealD and it was a awful as I remembered DTshakes Apr 23, 10:34

Spot-on analysis, and I'm inclined to agree with your projections. {nm} RickandMorty Apr 23, 07:56

thank you Rick (and Morty). {nm} lobogotti Apr 23, 08:01

I can see where you are coming from but I think alice and huntsman are world's apart, branding-wise... RamsFan2004 Apr 23, 08:10

that's certainly a good point. probably had some affect on the sequels box office take. but I think nostalgia in Alice's case lobogotti Apr 23, 08:20

You definitely have a case. I also wouldn't discount Tim Burton's halo effect...I'm sure most casual moviegoers think he's directing (I did) {nm} RamsFan2004 Apr 23, 08:25

think about this and more on Burton... lobogotti Apr 23, 08:49

A good result settles strategy questions, but it seems audiences weren't interested in a sequel focused on invented graft. second gary Apr 23, 08:57

very well said gary {nm} lobogotti Apr 23, 09:17

Imagine a movie called "Aspartame: Origins." First there's a substitution, and now we're supposed to care about the sub. :) second gary Apr 23, 09:25

ha, yes! and as far as sequels nobody asked for, I don't necessarily fault Disney if the films fails for lobogotti Apr 23, 10:06

The current. . . second gary Apr 23, 10:21

agreed, but I don't know if there is room for $130M and $80M at the target demo... especially if Angry Birds does well on the 20th. lobogotti Apr 23, 10:23

If SHRK2 and "The Day After Tomorrow" can do 96M and 86M three-day in 2004, I have to think XMEN6 and ALCN2 have room in 2016. second gary Apr 23, 10:42

But who knows if ALCN2 has any merits. {nm} second gary Apr 23, 10:43

also, on Shreks 2nd weekend! shows how you open a sequel correctly. lobogotti Apr 23, 10:55

Plus it has all the Pistol & Boo 'War On Terrier' Publicity going for it. {nm} Johnny Depp Apr 23, 08:21

Off with their heads... Queen of Hearts Apr 23, 08:29

... Queen of Hearts Apr 23, 08:32

... ~JPV~ Apr 23, 08:55

Agree 100% {nm} ~JPV~ Apr 23, 08:32

I'm with you on this. Plus Disney marketing Will let this drop fast after OW nrs... Nemo2 is coming {nm} SequelsFund Apr 23, 09:03

Also : my compliments on the analysis... This site gets better everyday tnks to players like you :-) {nm} SequelsFund Apr 23, 09:16

thank you kindly. {nm} lobogotti Apr 23, 09:17

Ditto. {nm} second gary Apr 23, 09:42

I have to say, I disagree, and I will see this movie solely to see ARICK as the caterpillar. hilarycondon Apr 23, 10:09

your opinion is valid. what would you qualify as a success for this film? I'm willing to accept that lobogotti Apr 23, 10:20

It has the potential to surprise again, partially due to low expectations, but I'd say it needs min. OW of $60m+, but it will get that. hilarycondon Apr 23, 11:34

okay, that's fair. not to be doom and gloom, but let me lay out why I think even $75M OW would be a failure (domestically)... lobogotti Apr 23, 12:00

i really think this one flops ... hated the first one ... this one looks worse {nm} bunty_ketti Apr 23, 10:50

one great barometer I use for my assessments are local buzz and that starts in my home. lobogotti Apr 23, 11:01

Lobogotti's mamabaro :-) {nm} JMT-NL Apr 23, 11:12

if mama ain't happy... ;) {nm} lobogotti Apr 23, 11:13

well, you touch on it, but its actually the main reason this movie exists: first one did 2/3 of its business internationally Moviesnob Apr 23, 12:29

the first film wasnt even released in china and still did almost $700mil {nm} Moviesnob Apr 23, 12:33

speaks to Depps starpower. impressive numbers all around. {nm} lobogotti Apr 23, 12:40

I'm fascinated that this has potential to gross less than half the first domestically. if that happens, it has to also affect the lobogotti Apr 23, 12:38

maybe they are budgeting appropriately. Its certainly not being set up on paper as well as the first one - as you note its opening in the Moviesnob Apr 23, 12:44

as far as I can tell, Disney didn't even include this in their Cinemacon presentation while they showed 30 minutes of Dory. {nm} Moviesnob Apr 23, 12:47

yes, hard for me estimate what a failure is for them. I can only speculate in comparison to the first lobogotti Apr 23, 12:52

i just dont know enough about international audiences to even speculate. {nm} Moviesnob Apr 23, 12:58

I know even less than you. {nm} lobogotti Apr 23, 13:06

I agreed with everything except shadowking Apr 23, 16:06

fair enough. I will say they are marketing it well. awareness has to be off the charts, as I see ti everywhere. lobogotti Apr 23, 17:37

My concern from the trailers is that it's going to be more Last Stand than Days of Future Past quality wise shadowking Apr 24, 04:20





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