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I think it's more that he's speaking to a gaming audience and not a movie-going one. To gamers, he is saying "Ubisoft is in the business of
making games and we are going to continue to focus on that core business." He wasn't thinking from the Hollywood/studio perspective which is focussed solely on the movie. "Hey, this is a popular game. Maybe people would pay to see a movie version!"
MCV: Ubisoft: The purpose of ASCRD is marketing for the gaming brand, not to make money. Jul 08, 09:33
Ok, I chuckled reading that. {nm} Jul 08, 10:04
Makes sense to me. The assassin's creed games make far more money than a blockbuster ever could Jul 08, 10:19
Ha, looks like Fox didn't like the implication and had Ubisoft provide an update to the story.. {nm} Jul 08, 10:31
It sounds like either his English wasn't as good as his French or a bad translation. He's been with Ubisoft since 87 {nm} Jul 08, 10:50
I think it's more that he's speaking to a gaming audience and not a movie-going one. To gamers, he is saying "Ubisoft is in the business of Jul 08, 11:38
And movie sequels are a great way to keep the brand name in the public eye. Not too shabby set-up. {nm} Jul 08, 12:55
