HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
thrillers have been HOT this year. last six months, wide releases, 5 of the last 6 have been extremely profitable.
March 11th
10 Cloverfield Lane - Success
$24.7M OW
$72.1M DOM
May 13th
The Darkness - Fail
$4.95M OW
$10.7M DOM
June 10th
The Conjuring 2 - Success
$40.4M OW
$102.4M DOM
June 24
The Shallows - Success
$16.8M OW
$54.3M DOM
July 1st
The Purge 3 - Success
$31.5M OW
$79.0M DOM
July 22nd
Lights Out - Success
$21.7M OW
$62.0M DOM
August 26th
Don't Breathe may have a chance to light up the boards.
Pros:
Reviews coming in are very good.
Buzz was great out of SXSW.
Showed up a lot this last week in social media.
Ton of trailer views online and played to great buzz in front of Sausage Party (43% of that crowd was actually female).
Very unique take on a thriller.
Cons:
User Ratings aren't very big.
Similar films (thrillers and horror) go to die on that weekend (or weekend before) in August.
More data (over the next week) is needed to make a better asessment. At this point though I'd take bets it doesn't open under $12M and my guts tells me it can pull $15M+. Traders seem to have a pretty good handle on the film currently, so IMO it's a wait and see at this point, with more upside than down.
thrillers have been HOT this year. last six months, wide releases, 5 of the last 6 have been extremely profitable. Aug 17, 17:59
Thanks for your analysis. :) {nm} Aug 17, 19:12
Much appreciated. "Don't Breathe" might surprise us and open in the 14 to 21 mio range. {nm} Aug 18, 02:47
I dont think it pulls that much with that R rating... I'd bet more on 12 to 15 {nm} Aug 18, 03:38