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Increased marketing and expansion of multiplexes has pushed demand into first weekend

Posted by: Moviesnob on Nov 01, 17:47 in response to slipping jimmy's post countrerargument: if the studios were really better at...

The biggest reason movie played longer was lack of screens to meet demand. Now there's too many screens since studios have cut back on the amount of content to focus on what works

WSJ: Disney will receive 65% of ticket revenue from STAR8, a new high for a Hollywood studio. Antibody Nov 01, 13:19

keeping 35% of star wars probably going to be better than keeping 100% of anything else {nm} islndr Nov 01, 13:23

I doubt the strongarming will please theaters but what are they going to do about it? Kinda hard to fight back when its Star Wars. {nm} RollingThunder Nov 01, 13:23

cut screens and showtimes to squeeze supply {nm} slipping jimmy Nov 01, 13:26

Just means customers will go to the theater that DOES have showings, and buy concessions there, too. {nm} BSmurf Nov 01, 14:14

in some markets maybe. in others, there may only be one game in town. TFA was running basically 24/7 on opening weekend in many houses slipping jimmy Nov 01, 14:16

The smaller markets with few theaters would be cutting their own throats (pocketbooks) by trimming showings or forgoing altogether BSmurf Nov 01, 14:19

Pretty cruddy of Disney. They are a business, sure, but such tactics are not consistent with their publically accepted image. {nm} RollingThunder Nov 01, 14:22

I agree it's cruddy, and hurting those who actually HELP them the most (theater owners)! {nm} BSmurf Nov 01, 15:30

I know I know. But consider distributors pay for all distribution costs and all promotion to put butts in the seats Moviesnob Nov 01, 15:40

Slightly off topic, but were theaters making money hand over fist before the Internet Age of devices and streaming? BSmurf Nov 01, 16:17

the split has always been the split but the window was typically longer. Star Wars ran for a year straight in some big city theaters in '77. slipping jimmy Nov 01, 16:23

thats what I mean with saying they have less leverage. Other revenue streams are significant Moviesnob Nov 01, 16:41

I must have seen Star Wars 25 times that year. DTXbro Nov 02, 07:02

its their content and they should be maximizing its value. I would argue that a robust theatrical experience Moviesnob Nov 01, 16:45

countrerargument: if the studios were really better at content, more movies would run a lot longer in theaters b/c more people would watch slipping jimmy Nov 01, 17:05

Increased marketing and expansion of multiplexes has pushed demand into first weekend Moviesnob Nov 01, 17:47

65% but what is considered the ticket price? Surely they won't take more off IMAX/Dolby right? Smoo Nov 01, 14:43

I guess it can be argued that the theater didn't do the work, they just show it?...but man, tickets & concessions are pricey already! {nm} tealfan Nov 01, 15:42

The national average ticket price is typically below inflation. Now, as far as concessions...that is to counterbalance the cost of renting Catzan Nov 01, 19:45





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