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Because they all do it. The question how early is considered too early to be "Friday". Thu 1pm, 12pm 11am? {nm}

Posted by: Antibody on May 05, 07:24 in response to TheWeekendWarrior's post Matt Singer of ScreenCrush says there are 70 screenings...

Matt Singer of ScreenCrush says there are 70 screenings of DRST2 at the AMC Empire today... on Thursday... those are "previews" TheWeekendWarrior May 05, 06:50

Oops.. .forgot the link... TheWeekendWarrior May 05, 06:54

Because they all do it. The question how early is considered too early to be "Friday". Thu 1pm, 12pm 11am? Antibody May 05, 07:24

They're just gonna keep on going earlier until someone puts a stop to it. TheWeekendWarrior May 05, 07:49

I think you're going to see even more mid week screenings targeting specific demos ala the crazy amount Par did for THE LOST CITY. notfabio May 05, 09:58

Chapek & Co would probably have put MOM on Plus Premiere if they had their druthers so doubt they care too much about how early exhibitors raccacoonie May 05, 10:28

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