HSX Forum

Movies

Regarding ATEAM marketing (redux)...it's obvious that nostalgia and the built-in audience are important elements, but if the predictions and

Posted by: yesum on Jun 15, 00:14

explanation for under performance keep pointing to how few are familiar with the original series, then the marketing is out of balance, depending too much on name recognition (which should be considered nothing more than a base to build from). A situation like A-Team is ideal for creating interest from a newer audience, while piquing the curiosity of the older audience (see Star Trek). With a better opening, and the good WOM they're getting, they could have had a new franchise. They dropped the ball on this.





Post a Reply

To post to the forums you must first login!


Sight & Sound Presents: Josh (SSPJL) 2519 3.39 (-0.03)          Queen at Sea (QUASE) 1004 0.31 (+0.01)          Queen at Sea (QUASE) 404 0.31 (+0.01)          The Mosquito Bowl (MSQTB) 937 3.80 (-0.17)          The Mosquito Bowl (MSQTB) 4063 3.80 (-0.17)          Klara and the Sun (KLARA) 150000 6.27 (-0.67)          The Mongoose (MNGOS) 3994 1.71 (-0.02)          The Mongoose (MNGOS) 994 1.71 (-0.02)          Godzilla Minus Zero - Opening We (GODM2.OW) 100000 37.60 (-0.23)          Godzilla Minus Zero H$35 Put (GODM2.PU) 25000 1.82 (+0.04)          Godzilla Minus Zero H$35 Call (GODM2.CA) 25000 2.95 (0.00)          Everest: The Other Side (EVTOS) 2002 1.29 (+0.04)          ABC: The Rookie: North (ROOKIN) 25000 8.00 (0.00)          Godzilla Minus Zero H$35 Put (GODM2.PU) 25000 1.82 (+0.04)          Everest: The Other Side (EVTOS) 2002 1.29 (+0.04)          ABC: The Rookie: North (ROOKIN) 25000 8.00 (0.00)          Godzilla Minus Zero H$35 Call (GODM2.CA) 25000 2.95 (0.00)          Always Lalisa (ALISA) 50000 0.45 (-0.05)          The Cat in the Hat H$40 Put (TCATH.PU) 25000 3.05 (-0.10)          Godzilla Minus Zero - Opening We (GODM2.OW) 100000 37.60 (-0.23)          Always Lalisa (ALISA) 120000 0.45 (-0.05)          Christmas At The Kringles (CKRNG) 984 6.78 (-0.07)          The Cat in the Hat H$40 Put (TCATH.PU) 25000 3.05 (-0.10)          ABC: The Rookie: North (ROOKIN) 25000 8.00 (0.00)          The Cat in the Hat - Opening Wee (TCATH.OW) 100000 34.26 (-0.31)          The Cat in the Hat H$40 Call (TCATH.CA) 25000 2.27 (-0.07)          Christmas At The Kringles (CKRNG) 4984 6.78 (-0.07)          The Cat in the Hat - Opening Wee (TCATH.OW) 100000 34.26 (-0.31)          The Cat in the Hat - Opening Wee (TCATH.OW) 100000 34.26 (-0.31)          The Cat in the Hat (TCATH) 150000 108.11 (-1.00)          The Cat in the Hat (TCATH) 150000 108.11 (-1.00)          Single Female (SIFEM) 150000 20.45 (+1.74)          Outside Man (OUTSM) 150000 11.41 (+1.47)          Nico Bravo (NBRVO) 150000 43.75 (+2.98)          Breeder (BREDR) 195 1.84 (+0.03)          The Cat in the Hat (TCATH) 150000 108.11 (-1.00)          The Cat in the Hat H$40 Put (TCATH.PU) 25000 3.05 (-0.10)          The Cat in the Hat H$40 Call (TCATH.CA) 25000 2.27 (-0.07)          The Cat in the Hat - Opening Wee (TCATH.OW) 100000 34.26 (-0.31)          Breeder (BREDR) 505 1.84 (+0.03)          Wildwood (WILDW) 800 29.40 (+1.14)          The Fence (TCOTG) 150000 0.01 (-0.03)          Wildwood (WILDW) 4300 29.40 (+1.14)          Rolling Loud: The Movie (RLOUD) 150000 0.91 (-0.02)          Wicker (WCKER) 1700 12.92 (+0.11)          Late Fame (LTFAM) 150000 0.53 (-0.02)          David Wenham (DWENH) 1 109.33 (0.00)          Wicker (WCKER) 5000 12.92 (+0.11)          Cookie Queens (COKIQ) 150000 0.65 (-0.02)          A Talent for Murder (SWITZ) 569 3.48 (-0.16)