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The week between Christmas Day and New Year's (and probably Jan 2) are like Saturdays every day. (Normally)

Posted by: TheWeekendWarrior on Dec 18, 04:22 in response to Rishoutfield's post how big is New Year's usually for moviegoing?

As an example, the original Avatar made $77 million its first weekend and then a week later, it only made a few million less and then the weekend after that, it made a few million less than that, which is how it racked up $350 million in three weeks (or 4.5X that opening weekend). That won't happen this time around a.) because there are earlier Thursday screenings rolled into the opening weekend and that's quite a bit of money ($17m) that is removed before figuring out its 2nd weekend drop. There are also a lot of strong releases beginning Weds/Friday for a fairly wide demographic, all of which were key to the success of the first Avatar. The Way of the Water is also going to open much bigger and presumably, not everyone will go see it a second time right away but maybe many will see it a second or even third time in that week after Christmas, so that should help... but we'll have to see if it can do a 3.5-4X opening weekend by delist, which would be on par with the pre-Xmas blockbuster releases from the last few years (Star Wars movies, etc.). Can't remember what the mult for SPID8 was by delist but there was also the Omicron factor in play there.





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