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Variety weekend preview: Magic Mike 8-10M, Titanic 10M, 80 for Brady 8M

Posted by: Peter453 (a.k.a del_JST_Peter453) on Feb 08, 13:43

In a move that’s unusual but not unprecedented for the studio, Warner Bros. has been shielding pre-release tracking estimates on the research platform Rentrak, which collects and distributes daily, down-to-the-minute ticket sales across the entertainment industry. The decision, which is ruffling some feathers among its rivals, is presumably an attempt to tightly control the film’s box office coverage until Sunday. Warner Bros. was similarly opaque in the lead-up to Christopher Nolan’s “Tenet,” which was not the first but certainly the most expensive film to debut in the wake of COVID-related theater closures. Warner Bros. didn’t respond to Variety’s request for comment.


https://t.co/7CXncMzlRC

Variety weekend preview: Magic Mike 8-10M, Titanic 10M, 80 for Brady 8M Peter453 Feb 08, 13:43

This says Comscore/Rentrak does have pre-release tracking estimates based on ticket sales {nm} Antibody Feb 08, 17:18





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