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WB minimized its marketing losses when they decided to hold off their campaign until late April for a June 18th release.
Had they opened it in August like it was once slated and they been able to give it a late Comic Con push it might have opened in the mid teens, but they obviously knew what they had and did what they could to contain losses.
Isn't this weekends story how awful a comic related movie performed? Jun 20, 11:21
WB minimized its marketing losses when they decided to hold off their campaign until late April for a June 18th release. Jun 20, 11:35
I doubt it. As has been mentioned, JOHEX began pre-DC Entertainment and DC wasn't as involved (if at all) Jun 20, 11:38
SDCC push was just showing some footage... I never saw it but I can imagine raw footage was better than the final movie. Jun 20, 11:40
If I read things correctly, the studio wrote off the losses on JOHEX many months ago.... {nm} Jun 20, 11:37
... knowing full well what an unsellable item they had on their hands.. {nm} Jun 20, 11:39
It was sellable... they shouldn't have screened it. Bad reviews certainly didn't help a movie that was already in trouble {nm} Jun 20, 11:40
I just got back from jonah hex. it was a bit lackluster, but certainly there have been many worse films that opened better Jun 20, 14:10
The fact that it had a train wreck in the trailer was a clue. {nm} Jun 20, 16:19