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MattBelloni: OW tracking from The Quorum: [BARBI] $45M - $55M; [OPHMR] $30M - $35M

Posted by: Antibody on Jun 09, 10:59

https://twitter.com/MattBelloni/status/1667179599342493696

Tag(s): BARBI, OPHMR

MattBelloni: OW tracking from The Quorum: [BARBI] $45M - $55M; [OPHMR] $30M - $35M Antibody Jun 09, 10:59

Here's the direct link to where he got this from, they have their "tracking" #'s through early August but no dollar amounts assigned. notfabio Jun 09, 11:53

Highest Awareness: THE FLASH 64%, Lowest ASTEROID CITY {nm} notfabio Jun 09, 11:54

INDI5 has lower awareness (56), but higher interest than THE FLASH (55% to 52%) {nm} notfabio Jun 09, 11:56

It's like I just said a couple days ago... this tracking information is up for interpretation... The Weekend Warrrior Jun 09, 12:06

Oppenheimer awareness is TERRIBLE when you consider that Universal started off the marketing with a teaser in front of NOPE last year. {nm} The Weekend Warrrior Jun 09, 12:07

OTOH, is Barbie so high because the dolls have been around for 70 years and everyone knows the brandname? The Weekend Warrrior Jun 09, 12:09

Pretty new company, surveys more than 2,000 people each week on 4 metrics {nm} Antibody Jun 09, 12:07

Site has some pretty neat features, you can compare two titles from the past 3 months or future for free Barbie vs Oppenheimer notfabio Jun 09, 13:11

Awareness for Oppie has been pretty flat until recently, but interest in seeing Oppie in theatre vs streaming is higher than Barbie. {nm} notfabio Jun 09, 13:13

You can pay $79/month for "PRO" but a lot of their detailed reports are locked behind more expensive Enterprise options. notfabio Jun 09, 13:20

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