HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
I don't get it. If the Cinemascore is controlled by the studios, the credibility of Cinemascore goes away.
I always assumed that Cinemascore was an independent entity. That they conducted nationwide polling of exit audiences to gather their data.
If they're controlled by the studios, then what's the point? If they "can't publish" their polling results when they want, how does anyone know what else they can or can't do? What questions they ask, how the responses are scored or measured, or anything else for that matter?
So, if Sony truly has the power to "not let Cinemascore publish their data" until Monday? that raises immediate grave concerns about the entire process in my mind.
BOR: No Hard Feelings $15.1m weekend Jun 25, 08:00
Asteroid City $9m weekend {nm} Jun 25, 08:10
No CinemaScore (huh?) {nm} Jun 25, 08:11
In most cases Sony hasn't been allowing Cinemascore to post until Monday. I think Verse 2 is the only recent exception. {nm} Jun 25, 08:16
Nope.. they didn't have a CinemaScore for Spider-Verse by Sunday either. Seems like they're gaming the system... Jun 25, 08:17
I don't get it. If the Cinemascore is controlled by the studios, the credibility of Cinemascore goes away. Jun 25, 09:34
Not sure what to tell you... it's been going on all year and Sony is the only one who seems to do it. {nm} Jun 25, 11:36
Because you're the press and you're literally publishing misinformation about Cinemscore Jun 25, 11:56
Moviesnob: I have a question about this, trying to understand what is being said here. Jun 26, 01:13
Not sure what to tell you... it's been going on all year and Sony is the only one who seems to do it. {nm} Jun 25, 11:37
Spidey published on Sat Jun 25, 10:55
Variety somehow got their hands on it, but it was NOT on the CinemaScore site. {nm} Jun 25, 11:33
Flash $15.27M Jun 25, 08:38
