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Figure it'll follow a similar (but heightened OW and steeper drop) to Tim Burton Charlie & The Chocolate Factory
Giant opening weekend (C&CF in todays dollars would be just shy of 80 million, I'd be surprised by anything under 75 million for BARBIE and expecting bigger) at least a 60% drop-off in weekend 2. Word out of test screenings has not been that great and WB is hiding it from almost everyone except easy lay influencers, etc. Heavy female demo films that are hype driven have terrible legs (in general)
Even if it's INSANELY frontloaded like SEX AND THE CITY it's at least going to land somewhere in the 175-200 million with that level of opening with poor kid turnout.
or this is just the New Normal until studios actually stop trying to chase the streaming dragon {nm} Jul 01, 14:42
How many college graduates (real colleges, not hayseed factories) will pay to watch Barbie if not accompanying a child? {nm} Jul 01, 14:59
Many. It's a Gerwig film that is also making fun of Barbie at the same time. {nm} Jul 01, 15:17
it doesn't feel like a "kid's film" at all which will probably be the bigger challenge {nm} Jul 01, 15:21
Figure it'll follow a similar (but heightened OW and steeper drop) to Tim Burton Charlie & The Chocolate Factory Jul 01, 18:01
yeah the movie is headed towards a horrible Cinemascore and funky legs after opening, b/c moms think it's a kids movie... Jul 01, 23:13