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Only way this makes a difference is if WB/others going forward don't report their pre-Thursday shows towards opening weekend.
Variety made a good point that WB reported a similar # of days as its "opening weekend" for TENET but of course that was in the depths of COVID and they were debating even reporting box office going forward.
WB doesn't really have a ton of titles that would make sense to do pre-Thursday shows until 2024. I guess they could on WONKA and COLOR PURPLE for WOM purposes, but getting even more negative WOM out there on AQUAMAN 2 would be disasterous unless somehow they've magically fixed it with the last round of reshoots.
THR: Sony and WB are still tussling over #1 this past weekend, WB is not acknowledging the pre-Thursday grosses. Aug 28, 12:03
Only way this makes a difference is if WB/others going forward don't report their pre-Thursday shows towards opening weekend. Aug 28, 12:14
I received a terse EMail from Sony for reporting on the controversy over Gran Turismo winning... Aug 28, 12:39
There's a difference between Thursday previews and preThursday screenings. {nm} Aug 28, 13:17