Movies

Who decides what trailers show? I assume they are tested, but what baffles me is things like Holdovers having 96% audience score when the terraformingearth Dec 01, 10:29

i assume the chains get directives from corporate (when i worked at AMC in the 90s, the managers spliced trailers to the reels) {nm} co-bro Dec 01, 10:39

Sorry, my language was unclear. I meant who decides the content of the trailer. What scenes are in it. {nm} terraformingearth Dec 01, 11:12

there are companies that cut trailers (Trailer Park!). also assume they are working with the studio marketing depts {nm} co-bro Dec 01, 11:20

Holdovers trailer was specifically the Director, Alexander Payne's chosen one (he wanted it 70's era inspired). (more) notfabio Dec 01, 11:21

The people who liked the trailer saw the movie. It's Arthouse, not mainstream comedy. {nm} Antibody Dec 01, 11:04

Makes sense. A self-selected somewhat niche audience, then? But that doesn't explain obviously meant to be mainstream films with horrid terraformingearth Dec 01, 11:15

Which mainstream movie did you like despite a poor trailer? {nm} Antibody Dec 01, 11:23

Good question, I will have to give it thought, nothing immediately comes to mind. Just watched trailer for Book of Clarence, and it made me terraformingearth Dec 01, 11:41

LOTR #1 Fellowship. The LOTR trilogy is among my all time favorites, but the trailer for #1 was awful. {nm} terraformingearth Dec 01, 11:52

Sometimes there just isn't available footage when someone decides "I don't care, we need a trailer on this film" ala MICKEY 17 on AVATAR 2 notfabio Dec 01, 12:16

the recent DUNGEONS & DRAGONS is a fine example of a good movie with an awful trailer {nm} Rishoutfield Dec 01, 14:19

No Hard Feelings is another one...showed nothing but the jokes (and out of context)...nothing about the arc of the friendship & each lead tealfan Dec 01, 16:00

individual opinion is one of many and is usually in the minority. If you dont "get" a trailer its because Moviesnob Dec 01, 16:56