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Movies

Just a reminder for those who don't remember playing this game in past Decembers...

Posted by: TheWeekendWarrior on Dec 07, 10:28

Movies tend to underperform opening weekend and then do such big business between 12/25 and 1/1 that everything gets ARB pretty quickly. I expect that to especially be the case on the weekend of 12/22 when everything will be lower than anyone expects... but on Monday, things will pick up again and stay that way for a full week. I think it's been referred to as "a week of Saturdays" that week with New Year's Eve being lower but New Year's Day picking up again. This PSA is brought to you by "The More You Know..." :)





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