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The shade is already "iconic" apparently...

Posted by: RamsFan2004 on Aug 15, 17:07 in response to notfabio's post Variety: JBALD PR tour continues, see how him and Blake...

When the trio couldn’t find the exact shade of rich oxblood they wanted for the walls, Barnes took matters into his own hands. “Eventually, we decided we needed a slightly different hue that didn’t exist commercially , so I rushed to hand-mix a completely original color that ultimately became the iconic shade seen in the store. We named the color BBB (Baldoni, Blake, Barnes).”






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