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Puck: Some theatre chains plan to not show NARNIA in IMAX, IMAX apparently has a "Nuclear Option" to force them to.

Posted by: notfabio on Feb 25, 09:58

https://puck.news/why-everyone-is-mad-about-netflixs-narnia-deal/?_gl=1*1bpqem*_up*MQ..*_ga*MTgwNjY1Mjc4LjE3NDA0NzY1MTk.*_ga_SEFD191RFM*MTc0MDQ3NjUxNy4xLjAuMTc0MDQ3NjUxNy4wLjAuMTUzNzI3MzczMw

Puck: Some theatre chains plan to not show NARNIA in IMAX, IMAX apparently has a "Nuclear Option" to force them to. notfabio Feb 25, 09:58

Fyi... the actual article itself doesn't disclose the specific option IMAX has (IMAX CEO just smiles when pressed about it) {nm} notfabio Feb 25, 10:12

Threaten to not let them show other movies too? {nm} nfred659 Feb 25, 10:46

lol, that threat seems like an exceptionally bad idea. {nm} Moviesnob Feb 25, 10:54

Can they play non-IMAX films on IMAX screens? If so... {nm} RamsFan2004 Feb 25, 10:56

They used to be able to at least, but rarely ever do. IMAX long relented allowing non-IMAX film trailers to be played on IMAX films too. {nm} notfabio Feb 25, 11:11

Cinemark and Regal are the two chains that are threatening not to show NARNIA, AMC is on board. {nm} notfabio Feb 25, 15:13

all three have IMAX equivalents. Most "Imax" theaters arent even really IMAX, they are smaller lieMAX rooms with IMAX branding {nm} Moviesnob Feb 25, 17:20

Netflix is going to be perfectly fine if only AMC and indies book it. They can blame it on the exhibitors and go "we tried" with Gerwig {nm} notfabio Feb 25, 17:57

I do wonder if the IMAX NUKE OPTION is to refuse to give exhibitors DCP keys to any new titles those two weeks notfabio Feb 25, 18:10

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