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I do wonder if the IMAX NUKE OPTION is to refuse to give exhibitors DCP keys to any new titles those two weeks

Posted by: notfabio on Feb 25, 18:10 in response to notfabio's post Netflix is going to be perfectly fine if only AMC and...

Oh we'll give you DCP keys, to an old library title for two of the busiest weeks of the year if you refuse.

Puck: Some theatre chains plan to not show NARNIA in IMAX, IMAX apparently has a "Nuclear Option" to force them to. notfabio Feb 25, 09:58

Fyi... the actual article itself doesn't disclose the specific option IMAX has (IMAX CEO just smiles when pressed about it) {nm} notfabio Feb 25, 10:12

Threaten to not let them show other movies too? {nm} nfred659 Feb 25, 10:46

lol, that threat seems like an exceptionally bad idea. {nm} Moviesnob Feb 25, 10:54

Can they play non-IMAX films on IMAX screens? If so... {nm} RamsFan2004 Feb 25, 10:56

They used to be able to at least, but rarely ever do. IMAX long relented allowing non-IMAX film trailers to be played on IMAX films too. {nm} notfabio Feb 25, 11:11

Cinemark and Regal are the two chains that are threatening not to show NARNIA, AMC is on board. {nm} notfabio Feb 25, 15:13

all three have IMAX equivalents. Most "Imax" theaters arent even really IMAX, they are smaller lieMAX rooms with IMAX branding {nm} Moviesnob Feb 25, 17:20

Netflix is going to be perfectly fine if only AMC and indies book it. They can blame it on the exhibitors and go "we tried" with Gerwig {nm} notfabio Feb 25, 17:57

I do wonder if the IMAX NUKE OPTION is to refuse to give exhibitors DCP keys to any new titles those two weeks notfabio Feb 25, 18:10

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