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The problem is you would likely be facing diminishing returns/cannibalizing by expanding the IMAX footprint significantly.
Yes, you could add 2nd IMAX screens, but logjams of too many IMAX worthy films in the marketplace that have legs past opening weekend at the same time are fairly rare and IMAX licensing terms are somewhat onerous.
ECBO: Hearing CLIFF BOOTH will get "full on" theatrical release in Late September or Early October. Apr 01, 10:59
If they go Late September they can get IMAX for a week before DIGGER. {nm} Apr 01, 11:01
Isn't it time to maybe open more IMAX theaters? Apr 01, 17:41
The problem is you would likely be facing diminishing returns/cannibalizing by expanding the IMAX footprint significantly. Apr 01, 17:55
And you can just add your own version of a plf. Theaters are up charging on HDR now {nm} Apr 01, 22:46