SPIN FACTOR®

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Box Score: Avatar reigned for a third weekend at the top.

Continuing to blow away the competition and box office records, Avatar [AVATR] accumulated an estimated $68.3 million, the best third weekend ever beating Spider-Man's $45 million in 2002.  The sci-fi adventure tailed off merely 10% from the previous weekend.  Avatar has already amassed $352 million after just 17 days and is on pace to surpass The Dark Knight's $533 million to become the second biggest film after Titanic's $601 million.

Sherlock Holmes [SHOLM] edged out Alvin and the Chipmunks: The Squeakquel [ALVN2] for second place, $38.4 million to $36.6 million.  The Victorian Era-set thriller declined 38% from its opening weekend, while the family musical decreased 25%.

It's Complicated [CMPLC] finished fourth with $18.7 million, down just 15% from its debut. The R-rated comedy has totaled $59 million.

The Blind Side remained a force in the top five, earning $12.7 million to surpassed the $200 million mark in its seventh weekend.

 

Rank TITLE F-S-S TOTAL
1 AVATAR $68,300,000 $352,111,074
2 SHERLOCK HOLMES $38,385,000 $140,675,000
3 ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL $36,600,000 $157,345,269
4 IT'S COMPLICATED $18,700,135 $59,104,880
5 THE BLIND SIDE $12,650,000 $209,052,000
6 UP IN THE AIR $11,350,000 $45,020,000
7 THE PRINCESS AND THE FROG $10,013,000 $86,085,000
8 DID YOU HEAR ABOUT THE MORGANS? $5,000,000 $25,500,000
9 NINE $4,250,000 $14,047,000
10 INVICTUS $4,130,000 $30,755,000
11 THE TWILIGHT SAGA: NEW MOON $3,605,000 $287,752,522
12 3 IDIOTS $1,500,000 $4,800,000

 

Source: Exhibitor Relations Co.



Tag(s): AVATR, SHOLM, ALVN2, CMPLC

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By Antibody on Sunday, January 3, 2010 @ 12:40 PM 4654 views

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