SPIN FACTOR®

The HSX Blog



Whisper Numbers: The Roommate fights against Sanctum.

The box office gets hit with a double whammy this weekend. Not only will the Super Bowl on Sunday divert the attention of moviegoing audiences, nearly half the country is buried under snow from severe winter weather. Two new films will try to appeal to those not interested in football or wishing for an escape.

Sony Screen Gems targets teens and young adults with the PG-13 rated thriller The Roommate [RMATE]. Friday Night Light’s Minka Kelly [MKELL] and Gossip Girl’s Leighton Meester [LMEES] lend recognizable starpower to the familiar Single White Female story about a female stalker who turns deadly.  Invading 2534 theaters, The Roommate could take away $15 million.

James Cameron brings his name and expertise to the spelunking thriller Sanctum [JCSNC]. The R-rated film set in underwater caves was shot using the same 3D camera system as Avatar. Without any box office draw in its cast, Universal’s marketing has focused on the 3D imagery as its main selling point, aside from Cameron. Competing against football on Sunday, Sanctum may settle for around $11 million from 2789 theaters.

The female-targeted No Strings Attached [NSATA] should not be affected much by the Super Bowl. A 40% decline would net another $8 million.

Last weekend’s leader, The Rite [TRITE] is headed for the typical hard fall for horror films. A drop more than 50% would bring in around $7 million

With a male-dominated audience tuning in to football, The Mechanic [MCHNC] looks to dive more than 50% to about $5 million in its second session.

That’s the whisper from the trading floor.



Tag(s): RMATE, MKELL, LMEES, JCSNC, NSATA, TRITE, MCHNC

View more Blog posts »



By Box Office Whisperer on Thursday, February 3, 2011 @ 04:24 PM 2299 views

Recent Comments

    No recent comments.



Assisted Living (ASLIV) 999 0.80 (-0.02)          Sebastian Stan (SSTAN) 25000 8.43 (-0.09)          Joni MItchell biopic (JONIM) 150000 18.00 (0.00)          A Simple Favor 2 (ASFA2) 199 17.12 (+0.01)          Sinners (SINER) 25000 85.59 (-0.16)          The Hunger Games: Sunrise on the (HGAM6) 8 128.21 (+0.90)          A Different Man (ADIFM) 150000 0.82 (+0.02)          Dune: Messiah aka Dune: Part Thr (DUNE3) 10 182.63 (+1.74)          Frozen III (FROZ3) 6 257.50 (+1.51)          Untitled Monsterverse Godzilla x (GOKO3) 5 120.46 (-0.49)          The Lord of the Rings: The Hunt (LOTR5) 4 154.39 (+0.58)          Ice Age 6 (ICEA6) 44 71.65 (-4.48)          Running Man (TRUNM) 8 69.72 (+0.68)          Predator: Badlands (PRED6) 5 53.34 (+0.26)          Zootopia 2 (ZOOT2) 100 208.01 (-0.34)          Wicked Part 2 (WCKD2) 1 253.97 (+1.00)          Elio (ELIO) 350 136.29 (+0.11)          Renate Reinsve (REREI) 25000 1.78 (-0.02)          Downton Abbey 3 (DWTA3) 25 29.37 (+0.59)          Jurassic World Rebirth (JURA7) 10 293.06 (-2.87)          J.K. Simmons (JKSIM) 25000 59.93 (+0.66)          28 Years Later (28LT3) 15 89.77 (+1.29)          King (KING) 50000 4.54 (-0.02)          Hoppers (HOPPR) 10 111.56 (+1.11)          Karate Kid Legends (KKID2) 8 122.87 (+0.88)          Mission: Impossible - The Final (MISS8) 7 163.92 (+1.45)          Lilo & Stitch (LILST) 10 166.24 (+0.92)          Ice Age 6 (ICEA6) 40000 71.65 (-4.48)          Mission: Impossible - The Final (MISS8) 6 163.92 (+1.45)          The Accountant 2 (ACTN2) 3 46.70 (+1.16)          Levon's Trade aka Levon Cade (LEVON) 5 24.51 (+0.09)          The Accountant 2 (ACTN2) 25 46.70 (+1.16)          Vicious (VICUS) 3 24.87 (-0.03)          The Legend of Ochi (LOCHI) 100 17.01 (+1.39)          Last Breath (LBRTH) 24 19.33 (-0.43)          In The Lost Lands (INTLL) 3 9.32 (-0.03)          Ice Age 6 (ICEA6) 9750 71.65 (-4.48)          Cleaner (CENER) 150 8.62 (-0.14)          King (KING) 49999 4.54 (-0.02)          Dog Man (DOGM1) 8 53.74 (+0.35)          Snow White (SNWHT) 10 207.07 (-1.94)          Presence (PRSNC) 5 24.59 (+0.10)          Flight Risk (FLTRS) 5 28.31 (-0.13)          Wolf Man (TWLFM) 4 30.29 (-0.10)          Flight Risk (FLTRS) 5 28.31 (-0.13)          September 5 (SEPT5) 10 16.17 (+0.14)          Den of Thieves: Pantera (DENO2) 5 28.31 (+0.12)          Nosferatu (NOSFR) 10 33.31 (+0.29)          Babygirl (BBGRL) 8 21.42 (+0.14)          The Room Next Door (TRND) 25 6.10 (-0.11)