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Whisper Numbers: Mama looks tough to beat



The Martin Luther King Jr. holiday weekend brings 3 new wide openers. The supernatural horror Mama [MAMA] stars Jessica Chastain [JCHAS] and Nikolaj Coster-Waldau [NCOST] as a couple who take in her young nieces after they spent five years living in the woods. The Universal film is produced by Guillermo del Toro which should attract his male fanbases, while the PG-13 rating should appeal to women and teeangers that are into ghostly tales. Playing 2647 theaters, Mama may scare up $20 million over the 4-day weekend.

Chastain is also the Oscar-nominated star of Zero Dark Thirty [ZDTHR], which should exhibit a strong hold in its second weekend of wide release. The thriller about the hunt for Bin Laden could track down another $18 million through Monday.

Mark Wahlberg [MWAHL] and Russell Crowe [RCROW] tangle in the political corruption thriller Broken City [BRKCT]. Fox is promoting the R-rated film heavily, but the reviews needed to draw in the target adult audience have been average. Last year, Wahlberg’s Contraband bagged $28.4 million over the long weekend. However, competition is more fierce this year from Zero Dark Thirty to Django Unchained, and the film’s premise won’t appeal to Wahlberg’s younger fans. Showing in 2620 theaters, Broken City may tally $15 million over the long weekend.

Arnold Schwarzenegger [ASCHW] is back in his first lead role since leaving political office in The Last Stand [LSTND].  Lionsgate knows how to sell R-rated actioners to male moviegoers and the film has earned surprisingly great reviews, thanks in part to Korean-import director Kim Jee-Woon. But as with Broken City, the marketplace is crowded with action fares.  Securing 2913 locations, The Last Stand could muster $12.6 million over the holiday weekend.

That’s the whisper from the virtual trading floor.



Tag(s): MAMA, JCHAS, NCOST, ZDTHR, MWAHL, RCROW, BRKCT, ASCHW, LSTND

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By Box Office Whisperer on Thursday, January 17, 2013 @ 03:03 PM        2705 views


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Brian Tyree Henry (BTHEN) 20000 17.28 (-0.49)         Keira Knightley (KKNIG) 20000 44.63 (+1.97)         Bad Boys For Lif3 aka Bad Boys I (BADB3) 99999 71.66 (+0.40)         Hotel Mumbai (HTLMB) 100000 3.82 (+0.70)         Elizabeth Debicki (EDEBI) 20000 81.43 (-1.06)         Viggo Mortensen (VMORT) 20000 8.13 (+0.12)         Steve McQueen (SMCQU) 2030 24.76 (+2.40)         Elizabeth Debicki (EDEBI) 20000 81.43 (-1.06)         Amy Poehler (APOEH) 20000 72.66 (-0.08)         BrightBurn (BBURN) 100000 34.84 (+0.51)         Steve McQueen (SMCQU) 2030 24.76 (+2.40)         Viola Davis (VDAVI) 20000 70.74 (-0.49)         Dominic West (DWEST) 20000 63.07 (-1.38)         Jacki Weaver (JWEAV) 20000 22.44 (+3.97)         Colin Farrell (CFARR) 20000 12.59 (-21.09)         Bumblebee (TFRM6) 100000 133.91 (+2.31)         Isabela Moner (IMONE) 20000 56.56 (-0.28)         Steve McQueen (SMCQU) 20000 24.76 (+2.40)         Catherine Hardwicke (CHARD) 20000 38.68 (0.00)         Octavia Spencer (OSPEN) 20000 40.07 (-12.54)         Rosamund Pike (RPIKE) 20000 8.64 (-22.94)         Rosamund Pike (RPIKE) 20000 8.64 (-22.94)         Gina Gershon (GGERS) 20000 12.04 (+0.05)         Zoe Kravitz (ZKRAV) 20000 69.81 (+4.22)         Little Monsters (LMNST) 1 2.02 (-0.08)         Gina Gershon (GGERS) 20000 12.04 (+0.05)         Little Monsters (LMNST) 100000 2.02 (-0.08)         Joe Alwyn (JALWY) 20000 7.49 (-0.08)         Robert Duvall (RDUVA) 20000 34.91 (-0.15)         Katherine Waterston (KWATE) 20000 97.75 (+17.17)         I'm Not Here (IMNHR) 99999 0.56 (-0.07)         Jamie Dornan (JDORN) 20000 77.09 (+3.37)         Katherine Waterston (KWATE) 20000 97.75 (+17.17)         Doctor Strange 2 (DRST2) 99999 141.66 (+1.75)         Rosamund Pike (RPIKE) 20000 8.64 (-22.94)         Jennifer Morrison (JMORR) 20000 47.59 (-0.40)         Octavia Spencer (OSPEN) 20000 40.07 (-12.54)         Pickle (PICKL) 70000 28.39 (+3.39)         Octavia Spencer (OSPEN) 20000 40.07 (-12.54)         Martin Short (MSHOR) 20000 4.48 (-3.58)         Ezra Miller (EMILL) 20000 143.81 (+2.56)         Rosamund Pike (RPIKE) 20000 8.64 (-22.94)         Bathtubs Over Broadway (BTOBW) 100000 1.77 (-0.14)         Eddie Redmayne (EREDM) 20000 89.22 (-0.18)         Maggie Smith (MSMTH) 20000 18.22 (-0.57)         Johnny Depp (JDEPP) 20000 108.18 (+3.66)         Dan Fogler (DFOGL) 20000 87.05 (+3.40)         Martin Short (MSHOR) 20000 4.48 (-3.58)         Claudia Kim (CKIM) 20000 148.68 (+5.26)         Doctor Strange 2 (DRST2) 100000 141.66 (+1.75)