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Whisper Numbers: Mama looks tough to beat



The Martin Luther King Jr. holiday weekend brings 3 new wide openers. The supernatural horror Mama [MAMA] stars Jessica Chastain [JCHAS] and Nikolaj Coster-Waldau [NCOST] as a couple who take in her young nieces after they spent five years living in the woods. The Universal film is produced by Guillermo del Toro which should attract his male fanbases, while the PG-13 rating should appeal to women and teeangers that are into ghostly tales. Playing 2647 theaters, Mama may scare up $20 million over the 4-day weekend.

Chastain is also the Oscar-nominated star of Zero Dark Thirty [ZDTHR], which should exhibit a strong hold in its second weekend of wide release. The thriller about the hunt for Bin Laden could track down another $18 million through Monday.

Mark Wahlberg [MWAHL] and Russell Crowe [RCROW] tangle in the political corruption thriller Broken City [BRKCT]. Fox is promoting the R-rated film heavily, but the reviews needed to draw in the target adult audience have been average. Last year, Wahlberg’s Contraband bagged $28.4 million over the long weekend. However, competition is more fierce this year from Zero Dark Thirty to Django Unchained, and the film’s premise won’t appeal to Wahlberg’s younger fans. Showing in 2620 theaters, Broken City may tally $15 million over the long weekend.

Arnold Schwarzenegger [ASCHW] is back in his first lead role since leaving political office in The Last Stand [LSTND].  Lionsgate knows how to sell R-rated actioners to male moviegoers and the film has earned surprisingly great reviews, thanks in part to Korean-import director Kim Jee-Woon. But as with Broken City, the marketplace is crowded with action fares.  Securing 2913 locations, The Last Stand could muster $12.6 million over the holiday weekend.

That’s the whisper from the virtual trading floor.



Tag(s): MAMA, JCHAS, NCOST, ZDTHR, MWAHL, RCROW, BRKCT, ASCHW, LSTND

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By Box Office Whisperer on Thursday, January 17, 2013 @ 03:03 PM        2732 views


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City of Lies aka Labyrinth (LABRN) 9000 4.59 (-0.08)         The Dead Don't Die (TDDDI) 1 4.81 (-0.17)         Wonder Park (AMUSM) 100000 38.84 (+0.23)         The Dead Don't Die (TDDDI) 1 4.81 (-0.17)         The Black Hole (BHOLE) 9000 1.55 (-0.07)         Uglydolls (UGLYD) 1 52.43 (-0.33)         Captain Marvel (CMARV) 100000 345.94 (-0.55)         Anna (ANNA1) 9000 6.33 (-0.04)         Uglydolls (UGLYD) 1 52.43 (-0.33)         The Dead Don't Die (TDDDI) 100000 4.81 (-0.17)         The Dead Don't Die (TDDDI) 9000 4.81 (-0.17)         The Division (DIVSN) 9000 3.03 (-0.10)         The Princess Diaries 3 (PDIA3) 99900 50.76 (+9.60)         The Friend (TFRND) 30000 15.94 (+2.35)         Untitled Christopher Nolan (UCNOL) 1 135.80 (+0.91)         Dune (DUNE) 31 125.41 (-0.25)         Seann William Scott (SWSCO) 7500 49.95 (-0.18)         Uglydolls (UGLYD) 100000 52.43 (-0.33)         Uglydolls (UGLYD) 100000 52.43 (-0.33)         Us (US) 1 156.67 (-1.29)         Sofia Coppola (SCOPP) 7500 5.63 (-0.05)         The Princess Diaries 3 (PDIA3) 100000 50.76 (+9.60)         Hotel Mumbai (HTLMB) 100000 5.36 (-0.30)         The Hummingbird Project (HUMBP) 100000 0.89 (-0.14)         Us (US) 100000 156.67 (-1.29)         Ben Kingsley (BKING) 7500 47.68 (-0.18)         Those Who Wish Me Dead (TWWMD) 1 17.03 (+0.71)         Us (US) 50000 156.67 (-1.29)         The Princess Diaries 3 (PDIA3) 1111 50.76 (+9.60)         Hugh Laurie (HLAUR) 7500 33.90 (-0.19)         Run Sweetheart Run (RUNSH) 1 19.01 (-0.41)         Daniel Wu (DWU) 7500 17.64 (-0.10)         David Cross (DCROS) 7500 77.62 (-0.87)         Lucy in the Sky (PBDOT) 100000 14.54 (-0.78)         Once Upon a Time in Hollywood (MFMLY) 20271 145.48 (+0.19)         Lucy in the Sky (PBDOT) 99999 14.54 (-0.78)         Christina Applegate (CAPPL) 7500 80.60 (-0.54)         Toy Story 4 (TOYS4) 15652 308.78 (+1.30)         Lucy in the Sky (PBDOT) 99999 14.54 (-0.78)         Rosemarie DeWitt (RDEWI) 7500 32.93 (-0.11)         Birds of Prey (GOTCS) 100000 152.28 (-0.24)         Hotel Mumbai (HTLMB) 100000 5.36 (-0.30)         Neill Blomkamp (NBLOM) 7500 61.12 (-0.18)         No Manches Frida 2 (NMFR2) 1 9.62 (+0.02)         Kyra Sedgwick (KSEDG) 7500 12.94 (-0.05)         Beat the Reaper (BTRPR) 100000 5.10 (+0.02)         Nancy Meyers (NMEYE) 7500 101.66 (-0.67)         Five Nights at Freddy's (5NAFD) 100000 5.28 (+0.02)         Jesus Was My Homeboy (JWMHB) 1 10.79 (+1.55)         Gillian Anderson (GANDE) 7500 6.77 (-0.04)