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Whisper Numbers: Inferno encircles Halloween



Halloween weekend has typically been slow at the box office as Americans go trick-or-treating and partying. This year, the 31st falls on Monday, leaving plenty of time for older adults to check out this weekend’s sole new wide release, Inferno [NFERN]. Tom Hanks [THANK] returns for his third outing as symbiologist Robert Landon along with director Ron Howard [RHOWA]. The first two films, 2006’s The Da Vinci Code and 2009’s Angels & Demons, opened during the summer at $77.7 million and $46.2 million respectively. The seven year gap is likely to continue the downward trend.  There’s also a lack of excitement shown in the trailers, even with the addition of Felicity Jones [FJONE] to the PG-13 rated thriller.  Poor reviews may discourage the undecided moviegoers. Showing in 3576 theaters, Inferno could light up $28 million.

Tyler Perry’s Boo! A Madea Halloween [BOAMH] outperformed all expectations.  Madea films typically drop 60% in its second weekend, but A Madea Halloween’s second weekend falls on its namesake holiday much like A Madea Christmas, which declined 47% in its second weekend. A decay around 50% would bring in $14 million.

Jack Reacher: Never Go Back [RECH2] should be able to hold 50% of its debut for another $12 million.

Even though its second frame falls on Halloween weekend, Ouija: Origin of Evil [OUIJ2] is likely to lose horror fans to the festivities. Ouija could see its opening cut in half to around $7 million.

That’s the whisper on the virtual trading floor.



Tag(s): NFERN, THANK, RHOWA, FJONE, BOAMH, RECH2, OUIJ2

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By Box Office Whisperer on Thursday, October 27, 2016 @ 03:47 PM        1006 views


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