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Whisper Numbers: Inception set to extract the weekend box offce.



After a summer of bland remakes and disappointing sequels, the original sci-fi thriller Inception [INCPT] arrives to save the season for the discerning moviegoers. Coming hot off The Dark Knight, director Christopher Nolan [CNOLA] has created a mind-bending heist film set inside the minds of people’s dreams.  Leonardo DiCaprio [LDCAP] leads an all-star cast of dream weavers in the PG-13 rated film.  Warner Bros.' $100 million marketing campaign has mainly focused on the physics-defying effects, which has generated tremendous buzz with men, though not with women.  The rave reviews have further stoked the flames of anticipation.  Breaking into 3792 theaters, Inception could plant the seed of about $72 million.

After an enviable debut, Despicable Me [DESME] has continued to roll up the box office during the weekdays.  The 3D animated film will be the film of choice for family moviegoers.  With great word of mouth, Despicable Me should win over another $33 million and finish in second place. 

Disney and producer Jerry Bruckheimer are back with their second fantasy CG-fest for   summer 2010.  The Sorcerer’s Apprentice [SORAP] reunites Nicolas Cage [NCAGE] with National Treasure director Jon Turteltaub [JTURE]. The PG-rated adventure has created little interest due to its generic been-there, seen-that vibe.  Disney moved the release date a couple of days to generate word of mouth (and to avoid Inception head-on).  However, the film conjured up just $4 million on Wednesday.   Appearing in 3385 theaters, The Sorcerer’s Apprentice may master just $24 million for the weekend.

The Twilight Saga: Eclipse [TWLI3] looks to pick up another $16 million from the fanatics of Team Edward and Team Jacob.

Predators [PRED3] connected with its target demographic last weekend.  However, that same male-dominated audience will drop Predators over 50% to around $10 million in its second outing.

That’s the whisper from the trading floor.

 



Tag(s): INCPT, CNOLA, LDCAP, DESME, SORAP, NCAGE, JTURE, TWLI3, PRED3

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By Box Office Whisperer on Thursday, July 15, 2010 @ 04:07 PM        2864 views


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2.0 (2PT0) 100000 2.19 (+0.01)         Colin Firth (CFIRT) 20000 79.25 (+18.95)         Guy Pearce (GPEAR) 20000 3.48 (+0.77)         Resident Evil (RESE7) 99990 27.03 (+5.14)         Theo James (TJAME) 20000 75.54 (-0.37)         Resident Evil (RESE7) 10000 27.03 (+5.14)         Resident Evil (RESE7) 100000 27.03 (+5.14)         Resident Evil (RESE7) 2500 27.03 (+5.14)         Justin Theroux (JTHER) 20000 61.17 (+11.06)         Amber Heard (AHEAR) 20000 95.91 (+17.97)         Steven Yeun (SYEUN) 20000 14.83 (-1.45)         Colin Firth (CFIRT) 20000 79.25 (+18.95)         Julie Walters (JWALT) 20000 70.27 (+10.71)         Justin Theroux (JTHER) 20000 61.17 (+11.06)         Saoirse Ronan (SRONA) 20000 14.56 (-1.20)         Hailee Steinfeld (HSTEI) 20000 75.21 (+20.24)         Jaimie Alexander (JALXA) 1 43.74 (-20.65)         Emily Blunt (EBLUN) 20000 95.87 (+8.31)         Steve Carell (SCARE) 20000 56.39 (+1.57)         John Ortiz (JORTI) 20000 37.88 (-4.25)         Steve Carell (SCARE) 20000 56.39 (+1.57)         Vanessa Hudgens (VHUDG) 20000 13.32 (-8.40)         John Ortiz (JORTI) 20000 37.88 (-4.25)         Joe Alwyn (JALWY) 20000 12.47 (+3.13)         Danny Glover (DGLOV) 20000 23.29 (+1.98)         The Turning aka Haunted (HAUND) 100000 14.37 (+0.02)         Vanessa Hudgens (VHUDG) 20000 13.32 (-8.40)         Julie Walters (JWALT) 20000 70.27 (+10.71)         Jason Isaacs (JISAA) 20000 23.52 (-0.02)         Nicole Kidman (NKIDM) 20000 53.93 (+35.10)         Robert Zemeckis (RZEME) 20000 58.51 (-4.18)         Colin Firth (CFIRT) 20000 79.25 (+18.95)         Hailee Steinfeld (HSTEI) 20000 75.21 (+20.24)         Jason Isaacs (JISAA) 20000 23.52 (-0.02)         Rachel Weisz (RWEIS) 20000 8.85 (+0.94)         Jason Isaacs (JISAA) 20000 23.52 (-0.02)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 10000 20.00 (0.00)         Gambit (GAMBI) 50000 32.06 (-1.16)         Guy Pearce (GPEAR) 20000 3.48 (+0.77)         Randall Park (RNPAR) 20000 125.30 (+30.39)         Gambit (GAMBI) 50000 32.06 (-1.16)         Cara Delevingne (CDELE) 20000 65.62 (-4.16)         Rob Marshall (RMARS) 20000 119.37 (+0.72)         Jennifer Lopez (JLOPE) 20000 62.65 (+0.42)         Robert Zemeckis (RZEME) 20000 58.51 (-4.18)         Emma Thompson (ETHOM) 20000 58.45 (-0.70)         Gwendoline Christie (GCHRI) 20000 105.64 (-12.54)         Emma Thompson (ETHOM) 20000 58.45 (-0.70)         Patrick Wilson (PWILS) 20000 80.31 (+7.26)         Dakota Johnson (DJOHN) 20000 47.41 (-3.38)