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Whisper Numbers: Rango wrangles the weekend box office.



Going against the current trend of presenting CG animated films in 3D, Rango [RANGO] foregoes the glasses to remain 2D, which should please the pocketbooks of adults with children.  Johnny Depp [JDEPP] voices the title lizard character in the PG-rated western, which has build up good buzz since its first teaser.  DreamWorks’ How to Train Your Dragon opened to $43.7 million last March, though it was in 3D. Paramount opens Rango in 3917 theaters and could wrangle up around $41 million.

Matt Damon [MDAMO] toplines the sci-fi thriller The Adjustment Bureau [ADJBU] as a man who falls for a woman, played by Emily Blunt [EBLUN], in defiance of his pre-determined fate. Universal has had a hard time convening the story to moviegoers through its marketing campaign. Its target audience of sophisticated adults is also a group unlikely to rush out during opening weekend and are still be catching up on Oscar-winning films. Opening in 2840 theaters, The Adjustment Bureau may collect about $19 million.

Last weekend, the number one debut of Hall Pass [HLPAS] barely topped the third weekend of Gnomeo and Juliet [GNOME]. The animated family film should continue to show legs, while the raunchy comedy tumbles more than 50%. Gnomeo and Juliet looks to beat Hall Pass $8 million to $7 million.

Vanessa Hudgens [VHUDG] stars in the PG-13 rated teen romance Beastly [BSTLY]. CBS Films delayed the film from last fall hoping to rub off from the exposure of Alex Pettyfer [APETT] in I Am Number Four. Unfortunately, it may have backfired when that film underperformed just 3 weeks ago. Appealing strictly to teen girls, Beastly may attract just $7 million from 1952 theaters.

Relativity finally dusted Take Me Home Tonight [TMHTN] off Universal’s shelves where it sat for years. Topher Grace [TGRAC] and Anna Faris [AFARI] star in the ‘80s set R-rated comedy, which targets college students and adults nostalgic about ‘80s comedies. Playing in 2003 theaters, Take Me Home Tonight could bring home around $5 million.

That’s the whisper from the trading floor.



Tag(s): RANGO, JDEPP, MDAMO, ADJBU, EBLUN, HLPAS, GNOME, VHUDG, BSTLY, APETT, TMHTN, TGRAC, AFARI

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By Box Office Whisperer on Thursday, March 3, 2011 @ 04:35 PM        3257 views


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Paramount Studio Fund (PARAX) 280 12.49 (0.00)         Zazie Beetz (ZBEET) 20000 86.60 (+0.20)         Warner Bros. Studio Fund (WBROX) 282 12.39 (+0.01)         Jeremiah Terminator LeRoy (LEROY) 100000 4.35 (-0.43)         Jeremiah Terminator LeRoy (LEROY) 100000 4.35 (-0.43)         The Silence (TSLNC) 100000 6.68 (-1.38)         The Silence (TSLNC) 100000 6.68 (-1.38)         Lena Headey (LHEAD) 20000 27.79 (0.00)         Trial by Fire (TRBFR) 100000 2.08 (-0.02)         Lena Headey (LHEAD) 20000 27.79 (0.00)         Stoner (STONR) 50000 2.70 (+0.48)         Fox Studio Fund (FOXX) 122 16.34 (+0.04)         The Six Billion Dollar Man (6MILL) 100000 32.75 (+0.26)         The Six Billion Dollar Man (6MILL) 100000 32.75 (+0.26)         Legally Blonde 3 (BLON3) 50000 61.94 (+0.27)         Mouse Guard (MOUSG) 100000 55.98 (+4.71)         Sony Studio Fund (SONYX) 341 14.62 (+0.08)         American Radical (AMRAD) 100000 11.69 (+1.41)         48 Hours (48HRS) 100000 13.22 (+2.18)         Mouse Guard (MOUSG) 100000 55.98 (+4.71)         Terrence Malick (TMALI) 12000 5.25 (+0.08)         Terrence Malick (TMALI) 8000 5.25 (+0.08)         Candyman (CNDYM) 100000 54.81 (+1.35)         FOX: The Passage (PASSAG) 20000 8.32 (+0.32)         Mortal Engines (MENGN) 13 37.40 (-0.27)         Rob Reiner (RREIN) 13000 4.88 (-0.06)         Spider-Man: Into the Spider-Vers (ASPDR) 50000 130.09 (+2.93)         Spider-Man: Into the Spider-Vers (ASPDR) 50000 130.09 (+2.93)         Second Act H$10 Put (2NDAC.PU) 20000 2.62 (+0.02)         Kelly Macdonald (KMACD) 7500 42.79 (-0.23)         Mortal Engines - Opening Weekend (MENGN.OW) 100000 14.96 (-0.01)         Kelly Macdonald (KMACD) 2000 42.79 (-0.23)         Dr. Seuss' The Grinch $200M Bloc (HTGSC.BW) 19689 11.35 (+0.24)         Halloween $160M Blockbuster Warr (HALW3.BW) 19298 5.79 (-0.03)         Bird Box (BRDBX) 100000 0.80 (-0.22)         48 Hours (48HRS) 100000 13.22 (+2.18)         Mouse Guard (MOUSG) 100000 55.98 (+4.71)         Elizabeth Banks (EBANK) 1000 120.12 (+0.30)         Katherine Waterston (KWATE) 20000 95.38 (-2.37)         Hiroyuki Sanada (HSANA) 5000 21.97 (-0.08)         Hiroyuki Sanada (HSANA) 4000 21.97 (-0.08)         Nicole Kidman (NKIDM) 20000 14.77 (-0.05)         Jake Gyllenhaal (JGYLL) 7500 11.22 (+0.05)         Jake Gyllenhaal (JGYLL) 2222 11.22 (+0.05)         Mary Queen of Scots (MQOFS) 100000 7.08 (-0.18)         The Favourite (FVRIT) 100000 8.87 (-0.02)         Dave Bautista (DBAUT) 2500 127.60 (-0.02)         Boy Erased (BERAS) 100000 7.55 (-0.26)         Dave Bautista (DBAUT) 3500 127.60 (-0.02)         Fantastic Beasts Crimes of Grind (FBST2.BW) 20000 6.66 (+0.31)