HSX Forum

Playing & Trading Strategy

1) Twitter 2) Prediction

Posted by: Lionsgate Studio Fund (a.k.a LGFXFund) on Dec 01, 11:15 in response to Antibody's post You're just speculating. What point of reference are you...

 

1) Sure, real-time extrapolation involves an element of intuitive "speculation" & my Nov 27, 15:53 post said exactly that. The Sat/Sun MJ2 daily totals, however, tell a story & with 300m+ active users w/wide, Twitter can provide some BO insights IMHO. Per THR (http://www.hollywoodreporter.com/news/200-million-rising-hollywood-struggles-721818)

 

"Twitter and other social media sites increasingly are influencing moviegoers' choices at the multiplex. In a new study by Twitter and Nielsen, 87 percent of Twitter users over 13 said tweets influenced their movie choices. It also showed that 62 percent of moviegoers used the Internet or mobile apps to learn about films."

 

2) $685m max due mainly to dollar appreciation & lower domestic. MJ1 = $755m w/wide. MJ2 10-day w/wide $442m is $38m behind MJ1 w/wide at same point, but run also includes handful of played-out territories (e.g China, Japan) that coincidentally grossed another $38m later during MJ1's run -- so deficit already around $75m. As concluding chapter, possible MJ2 could hold better w/wide than MJ1 going forward, however -57% 2nd wkend int'l drop doesn't suggest offshore legs at this point.

Mockingjay 2 MattW Nov 27, 13:35

Good analysis {nm} Quickslver99 Nov 27, 14:18

Cheers, agree. Interesting to track real-time Twitter activity if you're into that sort of thing... Lionsgate Studio Fund Nov 27, 15:53

MJ2 tweet #s last Fri = 164k, looking like 70k(ish) max today -- so would be surprised if it holds much better than MJ1 3-day. {nm} Lionsgate Studio Fund Nov 27, 17:53

Actual 58,476. 6:1 pos:neg ratio. {nm} Lionsgate Studio Fund Nov 28, 00:21

Sat: 58,756, same ratio as above. Sat Nov 21: 138,140. {nm} Lionsgate Studio Fund Nov 29, 00:38

HGAM4 held better than HGAM3, and best in the series. The tweets # are not useful. Antibody Nov 30, 13:21

Depends how one interprets them. Lionsgate Studio Fund Nov 30, 20:19

You're just speculating. What point of reference are you using? {nm} Antibody Dec 01, 10:07

1) Twitter 2) Prediction Lionsgate Studio Fund Dec 01, 11:15

But you didn't compare Twitter activity of any other movies inc MJ1. Like I told you before, they're just numbers. Antibody Dec 01, 13:46

12-month old #s problematic due platform growth & MJ2's expanded w/wide release pattern. Lionsgate Studio Fund Dec 01, 14:21

Methodology + MJ1/2 comp wk prior to release. Lionsgate Studio Fund Dec 01, 19:32

Pre-release and post-release are two different things. Where's the MJ1 comp post release? Antibody Dec 02, 11:49

Hopefully my reckless, initial Fri tweet comparison won't put players off (what I consider to be) a useful tool. Lionsgate Studio Fund Dec 02, 14:39

Final, detailed Nov 27 mea culpa. Lionsgate Studio Fund Dec 03, 12:53





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