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Depends how one interprets them.
Yes, my early 2nd Fri est was off, as I was extrapolating in real-time.
Anyway ... 2nd Fri/Sat actuals as above (actual Fri Nov 20: 164,171).
Sun: 59,771 @ 5:1 ratio. Sun Nov 22: 122,956.
Therefore, week-to-week tweet declines = -64.38% Fri, -57.47% Sat & -51.39% Sun.
They showed signs of stabilizing, in other words -- with the fandom particularly active Sat/Sun relative to Fri, so it wasn't surprising (as the weekend unfolded) to see daily/YoY BO holds for MJ2 pacing ahead of MJ1 (2nd Sun comp is only 2.37% behind, the closest yet).
http://www.boxofficemojo.com/movies/?page=daily&id=hungergames3.htm
http://www.boxofficemojo.com/movies/?page=daily&id=hungergames4.htm
As an aside, MJ2 requires approx $685m globally if the franchise is to cross the $3b theatrical mark, which I'd say is looking like the upper limit at this point if time.
Mockingjay 2 Nov 27, 13:35
Good analysis {nm} Nov 27, 14:18
Cheers, agree. Interesting to track real-time Twitter activity if you're into that sort of thing... Nov 27, 15:53
Actual 58,476. 6:1 pos:neg ratio. {nm} Nov 28, 00:21
Sat: 58,756, same ratio as above. Sat Nov 21: 138,140. {nm} Nov 29, 00:38
HGAM4 held better than HGAM3, and best in the series. The tweets # are not useful. Nov 30, 13:21
Depends how one interprets them. Nov 30, 20:19
You're just speculating. What point of reference are you using? {nm} Dec 01, 10:07
1) Twitter 2) Prediction Dec 01, 11:15
But you didn't compare Twitter activity of any other movies inc MJ1. Like I told you before, they're just numbers. Dec 01, 13:46
12-month old #s problematic due platform growth & MJ2's expanded w/wide release pattern. Dec 01, 14:21
Methodology + MJ1/2 comp wk prior to release. Dec 01, 19:32
Pre-release and post-release are two different things. Where's the MJ1 comp post release? Dec 02, 11:49
Hopefully my reckless, initial Fri tweet comparison won't put players off (what I consider to be) a useful tool. Dec 02, 14:39
Final, detailed Nov 27 mea culpa. Dec 03, 12:53
