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If Nikki's # for Bridesmaids for Saturday is correct at $10MM then the weekend # is probably still too low. Analysis inside
$10MM would suggest a gigantic jump of 28% on Saturday vs. 18% for Wedding Crashers, 13% for 40-Year Old Virgin, -10% for Hangover, and 15% for Knocked Up.
Unless I'm missing something unique about this Saturday, then that would suggest massive momentum from Friday to Saturday.
Now, looking at Saturday to Sunday, Knocked Up was -14%, Wedding Crashers -9%, Hangover -12%, and 40-Year Old Virgin -20%.
The $24.5MM suggests a 33% decline.
If you take the average decline of the others, it's a 13.75% decline and 8.6MM day for $26.4MM total.
For whatever it's worth, my channel checks at theaters for sales for today suggest it will hold up pretty well.
If Nikki's # for Bridesmaids for Saturday is correct at $10MM then the weekend # is probably still too low. Analysis inside May 15, 07:05
All those movies you mentioned opened later in the summer and would have had smaller Sunday drops. {nm} May 15, 07:23
Is that because schools are out so there's more Sunday night traffic? Does the 33% drop estimate then sound right to you? {nm} May 15, 07:27
Yes, 33% drop seems realistic with school/work on Monday. {nm} May 15, 07:44
ERC facebook has it as 24.4 {nm} May 15, 07:43
This is the official estimate for the weekend and what will be used for adjust. {nm} May 15, 07:52
It's a long hold either way. Should hit $100million by the time all is said and done. May 15, 09:21