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From what I've gathered here, doesn't Cinemascore basically gauge what the people who went to the movie thought? As you said the other day..

Posted by: Ruthian23 on Sep 18, 08:26 in response to HarryWarden's post Yeah, because *everyone* uses Twitter. CinemaScore, a...

the marketing campaign for Drive was very misleading. I wonder if the low Cinemascore was skewed by a lot of people who went looking for a high octane action movie, got what they got, and gave it an F. I know it probably doesn't exist, but I'd be interested in seeing a breakdown of what people expected the movie to be going in vs. what they thought going out. I wouldn't be surprised if there were an abnormally large number of As and Fs based on what people were expecting. 

Going by Twitter/Facebook, Harry Warden is in the minority re: Drive... people who actually like movies, LOVE Drive. {nm} TheWeekendWarrior Sep 18, 08:13

Yeah, because *everyone* uses Twitter. CinemaScore, a reputable firm, says otherwise. {nm} HarryWarden Sep 18, 08:22

From what I've gathered here, doesn't Cinemascore basically gauge what the people who went to the movie thought? As you said the other day.. Ruthian23 Sep 18, 08:26

No doubt, it's going to be a love/hate response. But that could have the potential to draw interest in a very dangerous way. I mean... SakowskyBrothers Sep 18, 12:40

Saw it with my sister and her bf, they hated it. They had no idea what it was It sucks that they were misled by marketing. {nm} islander Sep 18, 08:28

Can't blame them though. Would be interesting to see what kind of box office the film would have received had it been marketed honestly {nm} HarryWarden Sep 18, 08:30

It if had been marketed honestly it would have been in 4 theaters in ny and la {nm} islander Sep 18, 08:31

Ding ding ding! {nm} TheWeekendWarrior Sep 18, 08:43

That's more than it deserves. {nm} HarryWarden Sep 18, 08:56

Personally, I'm torn on the film. But I do know I'd never recommend it to anyone I know {nm} islander Sep 18, 09:09

marketed honestly? C'mon....marketing's job is to put butts in the seats. Its opening is a huge success {nm} Moviesnob Sep 18, 09:57

there is always a risk of backlash when you fool the public. if sentiment turns bad, could gosling and refn suffer? {nm} islander Sep 18, 10:07

there wont be a lot of backlash in the Film District office tomorrow. Did Clooney get backlash over The American? {nm} Moviesnob Sep 18, 10:09

i guess i shouldnt expect anyone in hollywood to be ashamed of stealing money by misleading hardworking americans {nm} islander Sep 18, 10:12

stealing? Dude, I think you are over reacting - and please understand i say that with the utmost respect for you {nm} Moviesnob Sep 18, 10:14

of course you know im being facetious. i am tho just a bit amused how anti-commercial the film is compared to the marketing. {nm} islander Sep 18, 10:17

but thats their job. Film District isnt going to have big films. They will be taking out smaller films the big studios dont want and will Moviesnob Sep 18, 10:19

without Film District, a movie like Drive would never get made or fall to companies like mine that essentially are in the DTV world {nm} Moviesnob Sep 18, 10:21

you're right, great points. and me having railed against H'wood for not making quality actioners, i need to be supportive. just frustrated i islander Sep 18, 10:31

No, we don't need more companies like them. Insidious = garbage, Drive = garbage. Their output has stunk. HarryWarden Sep 18, 10:30





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