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Are there any good articles or sites out there that discuss tracking? I understand what the categories mean, but I really have

Posted by: Ruthian23 on Oct 12, 08:15 in response to Paul2k's post NY/Vulture: some interesting info- [JSING] may direct...

no clue how to analyze the data (as to what's good and what's bad or whatever.) When you say something like FTLOS is at 80% awareness, 28% definite interest, and 6% first choice, the categories are simple enough, but I have no idea if that's good for a movie like that a few days out, okay for a movie like that a few days out, terrible for a movie like that a few days out, or really in any way how it relates to potential box office other than knowing that those numbers being higher are better than those numbers being lower. If there's a site that has older tracking information that would be good, too. I'm willing to crunch some numbers myself to try to get some answers, but sometimes I just feel like everyone knows how to interpret all this stuff but me, haha.





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Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          A Life of Jesus (ALJES) 50000 18.47 (+0.47)          Godzilla x Kong: The New Empire (KONG2.PU) 24947 2.40 (-0.21)          FOX: Krapopolis (KRAPOP) 25000 13.21 (-0.15)          FOX: Krapopolis (KRAPOP) 999 13.21 (-0.15)          Godzilla x Kong: The New Empire (KONG2.CA) 24999 2.85 (+0.42)          Thanksgiving 2 (THNK2) 12 20.00 (0.00)          The First Omen - Opening Weekend (OMEN1.OW) 15000 12.16 (+0.70)          The First Omen - Opening Weekend (OMEN1.OW) 999 12.16 (+0.70)          Godzilla x Kong: The New Empire (KONG2.CA) 25000 2.85 (+0.42)          Godzilla x Kong: The New Empire (KONG2.PU) 25000 2.40 (-0.21)          Civil War H$20 Call (CVLWR.CA) 25000 2.55 (+0.55)          Civil War H$20 Call (CVLWR.CA) 25000 2.55 (+0.55)          Godzilla x Kong: The New Empire (KONG2.PU) 25000 2.40 (-0.21)          Here (HERE1) 74000 43.82 (+2.32)          Godzilla x Kong: The New Empire (KONG2.CA) 25000 2.85 (+0.42)          Godzilla x Kong: The New Empire (KONG2.OW) 75000 58.34 (+1.10)          The First Omen (OMEN1) 79000 24.88 (+0.78)          Cabrini (CABRI) 150000 20.15 (-0.15)          Unsung Hero (UNSUN) 10000 23.09 (-0.05)          A Big Bold Beautiful Journey (ABBBJ) 75000 31.91 (-0.73)          Cabrini (CABRI) 150000 20.15 (-0.15)          Star Wars: Dawn of the Jedi (STRW1) 900 179.91 (-0.83)          Children of Blood and Bone (COBAB) 7 9.51 (-0.03)          Driving Madeleine (DRVMD) 150000 0.53 (-0.04)          The American Society of Magical (ASOMN) 150000 3.55 (-0.21)          Imaginary (IMGNR) 150000 25.42 (-0.34)          A Big Bold Beautiful Journey (ABBBJ) 30000 31.91 (-0.73)          Driving Madeleine (DRVMD) 150000 0.53 (-0.04)          Star Wars: Dawn of the Jedi (STRW1) 352 179.91 (-0.83)          The Monkey (MONKY) 46401 21.89 (+1.07)          Cabrini (CABRI) 140000 20.15 (-0.15)          Levon's Trade (LEVON) 1357 18.41 (-0.16)          Weekend in Taipei (WKNTP) 2 14.48 (+0.93)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          The Monkey (MONKY) 3 21.89 (+1.07)          With Love (WOLOV) 3 22.49 (+1.37)          Star Wars: Dawn of the Jedi (STRW1) 2 179.91 (-0.83)          Star Trek 4 (TREK4) 4000 64.59 (+3.60)          Here (HERE1) 150000 43.82 (+2.32)          Godzilla x Kong: The New Empire (KONG2) 500 153.82 (+4.76)          Ghostbusters: Frozen Empire (GHST5) 31956 113.34 (-3.18)          Thanksgiving 2 (THNK2) 10000 20.00 (0.00)          Pirates of the Caribbean 6 (PIRT6) 150000 44.48 (+1.83)          Science-Fiction Fund (SCIFI) 2500 85.69 (+0.44)          Jonathan Majors (JMAJO) 1 56.00 (0.00)          Superman (SUPRM) 22022 191.06 (-0.10)          Immaculate (IMACU) 139169 14.09 (+0.16)          Wicked Little Letters (WCKLL) 49999 2.49 (-0.68)