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Are there any good articles or sites out there that discuss tracking? I understand what the categories mean, but I really have
no clue how to analyze the data (as to what's good and what's bad or whatever.) When you say something like FTLOS is at 80% awareness, 28% definite interest, and 6% first choice, the categories are simple enough, but I have no idea if that's good for a movie like that a few days out, okay for a movie like that a few days out, terrible for a movie like that a few days out, or really in any way how it relates to potential box office other than knowing that those numbers being higher are better than those numbers being lower. If there's a site that has older tracking information that would be good, too. I'm willing to crunch some numbers myself to try to get some answers, but sometimes I just feel like everyone knows how to interpret all this stuff but me, haha.
Are there any good articles or sites out there that discuss tracking? I understand what the categories mean, but I really have Oct 12, 08:15
We discuss it a lot here, but mostly to annoy Rupert Pupkin. {nm} Oct 12, 08:37
IOTG has tracking from Sunday for upcoming releases...I think this is the tracking they usually examine on Tuesdays. Oct 12, 13:52