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PL: [SLINB] will be expanding to 700 screens on Christmas day; BOM has a 745 screen expansion on Dec. 30th
Reps for the film tell us on Christmas Day, "Silver Linings Playbook" will be expanding to 700 screens. It's certainly not a typical wide release yet, but it's a sign that TWC are opening up the valve a little bit and hoping holiday audiences are going to flock to the picture. It's a strategy many are keeping a close eye on. Maybe the film will go fully wide after the Oscar nominations in January? Either way, it's one we definitely encourage you to catch up with as soon as possible.
http://www.boxofficemojo.com/schedule/?view=bydate&release=all&date=2012-12-07&showweeks=4&p=.htm
Tag(s): SLINB
PL: [SLINB] will be expanding to 700 screens on Christmas day; BOM has a 745 screen expansion on Dec. 30th Dec 20, 13:01
BOM meant Wed Dec 25. The chart's messed up with November instead of December. {nm} Dec 20, 13:08
Thanks Antibody I was wondering why the discrepancy.... I wanna see that film. {nm} Dec 20, 13:14
Finally! Looking at the weekly increase it got in same theaters for only GG noms Dec 20, 13:25
Dec 25th is a Tuesday this year. {nm} Dec 20, 13:47
ERC on twitter has it going to 745 sites on X-mas day...{nm} Dec 20, 13:09
