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Sunday is definitely underestimated

Posted by: xiayun on Dec 20, 08:57 in response to RazorHawk's post Star Wars: The Force Awakens - 238 mill

Seems Disney used the first Hobbit as reference, but that wasn't the weekend right before Christmas. With many families taking the whole Christmas week off, the pre-Christmas Sunday holds are generally in the -20% or lower range. Expect the actual to come in quite a bit higher.

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Star Wars: The Force Awakens - 238 mill RazorHawk Dec 20, 08:17

642.6 Adjust {nm} budice Dec 20, 08:19

And it will adjust higher than that... {nm} ndmaster Dec 20, 09:17

Sisters - 13.42 mill RazorHawk Dec 20, 08:19

Alvin And The Chipmunks: The Road Chip - 14.4 mill RazorHawk Dec 20, 08:20

Awesome, but still Disney going with the conservative number. Think much like Jurassic World it will have great Sunday and be around $245m {nm} nilephelan Dec 20, 08:21

Perspective...FAST6 had a TOTAL of $238M and was number 106 of all time ! {nm} Buy BONDS Silver edition Dec 20, 08:26

Sobering. Fantastic observation! {nm} Chateau_du_Mal_Voisin Dec 20, 08:29

Really disappointing number, considering the insane hype and marketing. {nm} islander Dec 20, 08:30

What was the previous record for a December opening? {nm} Bubba_Fett Dec 20, 08:50

HOBIT @ $84.6 mill {nm} Buckee Dec 20, 09:06

So this roughly triples the previous record and that's disappointing? {nm} Bubba_Fett Dec 20, 09:14

Disney's crying all the way to the bank. {nm} Chateau_du_Mal_Voisin Dec 20, 09:16

238M means about 24 million tickets. The other 320 million Americans and Canadians couldn't be bothered? islander Dec 20, 09:19

I am .0029% of the people you are referring to. IMO, the theatres were going to be too crazy on OW so I am delaying to week 3. {nm} Rocket123 aka PVL Admin Dec 20, 09:26

Mom - 8.95 million viewers. RogerMore Dec 20, 10:13

(poor phrasing on my part - meant to compare thursdays audiences only (8.95 vs 6-ish) {nm} islander Dec 20, 10:20

Mom is free, is a half-hour show, and can be enjoyed from the comfort of your own home. Jelly Dec 20, 10:53

Given the record OW and the record PTA for a wide release, I'm not sure what there is to be disappointed about. RogerMore Dec 20, 11:55

Jokes! geez guys :) {nm} islander Dec 20, 12:00

I'm sure Disney is real disappointed with the CinemaScore (A), Rotten Tomatoes (95%) and $57,568 PTA {nm} Rocket123 aka PVL Admin Dec 20, 08:55

David? {nm} slipping jimmy Dec 20, 09:12

I saw it, mostly liked it, and knew it would be huge from the start. islander Dec 20, 09:21

DL update: $69.1M Sat / $241M-$246M OW RamsFan2004 Dec 20, 08:35

They're estimating a 29% drop on Sunday. Avatar dropped less than 4% this same weekend back in 2009. Inigo75 Dec 20, 08:40

Interesting... {nm} RamsFan2004 Dec 20, 08:44

STAR7 is a sequel with a built-in fanbase though, not an original film. {nm} Antibody Dec 20, 09:38

Even with that, it wouldn't drop 29%. Holdovers (which normally 40 to 50% on Sunday) will drop less. Inigo75 Dec 20, 10:05

Sunday is definitely underestimated xiayun Dec 20, 08:57

It's under-estimated because they don't count the "dimpled chad" and "hanging chad" until Monday. {nm} Rocket123 aka PVL Admin Dec 20, 09:30





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