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Its benchmark for success is Apatow box office, or Apatow-wannabe box office.. ? ;-)
(Whatever ballpark the latter would mean.)
I guess ultimately, success for this one, as most commercial movies, is besting its budget + marketing costs. (With all the usual considerations/calculations coming in to play).
If it achieves a fresh rating on RT, I'll personally reconsider 
Redband trailer for She's Out of My League [SHOML] Jan 29, 11:58
I saw this one without sound. Does it get any better with audio... ? I mean, sheesh... Jan 29, 12:21
Just add a lot of curse words. {nm} Jan 29, 12:23
Thanks. And that re-inforces my notion of what kind of demo they're probably gunning for - not very 4-quad. {nm} Jan 29, 12:26
It's a Apatow-wannabe, it's doesn't have to be 4-quad to succeed. {nm} Jan 29, 12:45
Its benchmark for success is Apatow box office, or Apatow-wannabe box office.. ? ;-) Jan 29, 13:07
aeve's eyebrows scare me. and for some reason i just want to punch jbaru in teh face. hard. {nm} Jan 29, 12:53
This is going to be Rated R? Wow, didn't realize that. {nm} Jan 29, 13:29
It already got its R rating. {nm} Jan 29, 13:33