HSX Forums: Movies Board






More seriously, SHISL has something that appeals to everyone - it looks like a horror film which appeals to teenagers, but it's creepy

Posted by: RogerMore on Feb 03, 06:53 in response to osmosis2003's post Just curious - anyone got a theory/explanation why...

horror which doesn't alienate adults.  It stars DiCaprio, who appeals to women over 25, and is directed by Scorcese, who appeals to men over 25.  That makes it very difficult to counter-program against.  Whatever quadrant your film is aimed at, a good section of your target audience will opt to see SHISL, and not your movie, so once SHISL staked out its date

This being a February release is also a factor.  Probably the most likely counterprogramming would be a romantic movie or a rom-com.  But because it's February, the best time to release these movies is Valentine's weekend, or the weekend before. There's little point in scheduling your romantic movie to open after Valentine's.

A straight-up comedy would probably do OK against SHISL (but there aren't any being released this year) or a movie aimed at kids (which would be competing against PJALT and would get chopped off by ALCNW).

Just curious - anyone got a theory/explanation why [SHISL] is the only wide opener on Feb 19?   osmosis2003 on Feb 02, 23:15

Stonecutters {nm}   RogerMore on Feb 03, 06:04

I think it's just plain luck... I'm sure a lot of movies could open against SHISL without problems. {nm}   Phantom Menace Reviewer on Feb 03, 06:48

Oops {nm}   secretstalker on Feb 03, 07:01

More seriously, SHISL has something that appeals to everyone - it looks like a horror film which appeals to teenagers, but it's creepy   RogerMore on Feb 03, 06:53





Post a Reply

To post to the forums you must first login!

Jacob's Ladder (JLADR) 10 10.43 (+0.64)         God Bless the Broken Road (GBTBR) 10 3.79 (+0.62)         Skyscraper (SKYSC) 13957 96.27 (-0.34)         Overcomer (OVRCM) 10000 18.83 (-1.17)         The Many Saints of Newark (TMSON) 10000 32.18 (-1.46)         Overcomer (OVRCM) 10 18.83 (-1.17)         Her Smell (HERSM) 28752 5.23 (+1.88)         The Marsh King’s Daughter (TMKDT) 50000 11.98 (+0.15)         The Many Saints of Newark (TMSON) 10 32.18 (-1.46)         Jurassic World: Fallen Kingdom H (JURA5.PU) 20000 4.34 (+0.06)         Searching (SARCH) 85378 23.26 (+0.12)         The Torture Report (TORTR) 10 15.79 (-1.17)         The Marsh King’s Daughter (TMKDT) 50000 11.98 (+0.15)         Queen & Country (QUENC) 100000 16.78 (-0.94)         Little (LITLE) 10 26.59 (-0.90)         The Marsh King’s Daughter (TMKDT) 50000 11.98 (+0.15)         Deadpool 2 $280M Blockbuster War (DEAD2.BW) 20000 15.09 (-0.04)         Ashton Sanders (ASSAN) 1000 36.84 (+0.08)         Jurassic World: Fallen Kingdom (JURA5) 49 377.54 (-1.06)         Emily Blunt (EBLUN) 20000 66.16 (+0.26)         Jurassic World: Fallen Kingdom - (JURA5.OW) 6567 142.03 (-0.53)         Limited Partners (LMTDP) 2 26.20 (0.00)         Craig T. Nelson (CTNEL) 20000 55.56 (+0.52)         The Loud House (LOUDH) 10 16.18 (+0.70)         Unbroken: Path to Redemption (UBRK2) 8 9.15 (-0.02)         Limited Partners (LMTDP) 2 26.20 (0.00)         6 Underground (6UNDG) 100000 7.59 (0.00)         Unbroken: Path to Redemption (UBRK2) 8 9.15 (-0.02)         Thandie Newton (TNEWT) 20000 42.26 (-0.53)         A Star Wars Story 3 (SWAR3) 902 158.59 (-0.41)         Clifford the Big Red Dog (CTBRD) 99999 11.39 (+1.37)         Christopher Robin (WINPO) 159 86.95 (0.00)         Christopher Robin (WINPO) 159 86.95 (0.00)         Christopher Robin (WINPO) 159 86.95 (0.00)         The Darkest Minds (DRKMN) 99999 30.83 (+2.32)         Christopher Robin (WINPO) 159 86.95 (0.00)         Clifford the Big Red Dog (CTBRD) 10 11.39 (+1.37)         Christopher Robin (WINPO) 159 86.95 (0.00)         Christopher Robin (WINPO) 159 86.95 (0.00)         Keepers (KEPRS) 99999 1.39 (-0.02)         The Many Saints of Newark (TMSON) 99999 32.18 (-1.46)         The Marsh King’s Daughter (TMKDT) 50000 11.98 (+0.15)         Yucatan (YUCAT) 99999 1.11 (0.00)         Overcomer (OVRCM) 100000 18.83 (-1.17)         Jojo Rabbit (JOJOR) 10 24.83 (+1.08)         Overcomer (OVRCM) 100000 18.83 (-1.17)         The Crowded Room (CRWDR) 99999 1.02 (-0.06)         Overcomer (OVRCM) 100000 18.83 (-1.17)         Overcomer (OVRCM) 100000 18.83 (-1.17)         Five Feet Apart (5FTAP) 10 15.05 (+1.85)