Movies

THR: Captain America: Civil War is tracking for $175 million-plus [CAPA3] Antibody Apr 18, 10:07

I'd lay cash it comes in higher, but I'll give them the benefit that it's early yet and they'll raise estimates. {nm} lobogotti Apr 18, 10:36

I'm will to bet it'll be closer to $200M, if not more. {nm} ~JPV~ Apr 18, 10:38

*willing to bet {nm} ~JPV~ Apr 18, 10:38

Tracking is tracking. They don't "inflate" their estimates just because. {nm} Antibody Apr 18, 10:39

I'm saying as the movie gets nearer, it will start tracking higher. {nm} lobogotti Apr 18, 10:59

+1 {nm} tomcat90 Apr 18, 12:45

True Deadpool early tracking was something like 55-60m. Blaqwing Apr 18, 20:51

Sounds like the same 'damping down' of expectation you were doing all last week regarding JNGLB. Now, as then, I maintain a positive view. {nm} hyperzeitgeist Apr 18, 11:45

I'll take the over. {nm} skunkrunner Apr 18, 10:38

V's version Antibody Apr 18, 11:46

Tracking 175-180, rival studios saying near 200. No tracking service has the film hitting 200. {nm} MattW Apr 18, 12:27

Seems to me that the bigger the blockbuster the more tracking proves inadequate, {nm} hyperzeitgeist Apr 18, 12:30

Not true. Tracking is just as useful for big films as it is for smaller ones. It's measure marketing and awareness and tracking itself Moviesnob Apr 18, 12:43

Based on conversations I've had, CAPA3 shouldn't have a problem equaling AVNG2 OW, which was around $191M. CAPA3 looks good for that. {nm} eallensbp Apr 18, 13:50

I remember HSX derivatives for Age of Ultron were set at $215M. Consequently, that $215M OW figure would be my ceiling for CAPA3. eallensbp Apr 18, 13:57