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Older audiences are under-served, but they don't go opening weekends
There was an Variety article a few months back that showed how much audiences change through releases, becoming older. But all the tracking is aimed at the opening weekend when movies mostly attract a younger audience, so it largely gets ignored. The example was SW:TFA which was over 70% male and under 30 opening night and by the end of its run, the average person in theaters was female and over 40.
My dad is retired and goes to see far more movies in theaters than I do since he has more free time and grew up when people went Saturdays to the movies. He takes grandkids to a lot of kids' movies, but other than that, he struggles to find movies he wants to see.
But it's not cool to make movies that appeal to the 50+ retiree audience. There are over 100 million Americans over the age of 50, but Hollywood considers 35 "old".
DL preview: MONYM may end up $10M-$12M; 6MRDR hoping for $4M-$5M, but estimates at around $3M May 10, 13:21
Clooney just has very little draw. It's amazing to me that he's such an A Lister. {nm} May 10, 13:24
The film doesn't look that bad, though. Roberts is more of a surprise to me - great actress but not an automatic draw. {nm} May 10, 13:26
John Q made $72M {nm} May 10, 14:05
DWASH was 48, CHris O'Connell is 25. {nm} May 10, 14:08
* Jacl {nm} May 10, 14:08
yes, I was helping you make your point. {nm} May 10, 14:11
Gotcha. The guy is not even married or have kids. No reason for him to throw is life away. {nm} May 10, 14:13
agree. that said, like Thunder, I didn't think the film looked bad when I first saw the trailer. May 10, 14:18
originally when I saw the trailer I thought "maybe this will do well", but I don't know what is considered well in this case. May 10, 13:37
Pre-Netflix/VOD/streaming I think this is a movie that would've done well in theaters May 10, 13:47
Hit the nail on the head {nm} May 10, 13:50
good points, I agree. {nm} May 10, 13:52
Older audiences are under-served, but they don't go opening weekends May 10, 14:30
great insight {nm} May 10, 14:33
Yeah, it's telling that whenever there's a Hollywood movie made about old people, it always does well post-OW {nm} May 10, 14:48
A listers still are a listers as long as they get movies made. {nm} May 10, 13:51
so Clooney gets this made, but O'Connell doesn't correct? that being the case, I doubt Clooney ever stops being an A Lister May 10, 13:54
well, i meant bigger than indie films then. Films designed for a wide and worldwide release {nm} May 10, 14:09
gotcha. personally I think hollywood might stop knocking on his door pretty soon. I look for him May 10, 14:16
yes indeed, make a good one. probably telling why Money M has an embargo. {nm} May 10, 14:21
cannes screening {nm} May 10, 14:23
I wouldn't be surprised to see him go into politics. Sooner if Clinton gets elected or later if not. {nm} May 10, 14:20
he'd be as good as anyone at it. {nm} May 10, 14:22
Except he seems to actually have a conscience. {nm} May 10, 17:16
He's an awesome actor but best served in ensemble pieces IMO. Oceans 11 for example. {nm} May 10, 16:50
Clooney is a draw for movies like MIchael Clayton and Descendants. Plus this is too soon after Big Short. {nm} May 10, 17:26
