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These CinemaScores don't mean flip... most movies get A- or B+, very few get lower than a B
But movies sitll drop like a rock when another movie comes out of interest. Look at how Trek did this week with BORN5 opening. I'm thinking that XMEN6 might sustain its fifth place for the summer unless BORN5 has better legs and maybe gets some good late August business.
DL friday 11:27pm: BORN5 $22M to $22.5M; BMOMS $9.6M; NERVE $3.1M Jul 29, 23:38
Cinemascore: BORN5 - A- ; BMOMS - A; NERVE - A- Jul 29, 23:42
These CinemaScores don't mean flip... most movies get A- or B+, very few get lower than a B Jul 30, 04:38
Also Nerve is playing stronger than Ghst3 and they listed Nerve lower too but same weekend gross at 9M for weekend {nm} Jul 30, 06:15
I'm dubious of anyone's math when they put Lights Out with $10.8 million lower than Ghostbusters with $9 million. {nm} Jul 30, 04:13
In other news, not a great drop for Trek... Jul 30, 06:33