Movies

DL preview: MAMI2 $30 million-$36 million; EQLZ2 $26M (same Sony comment about weekdays as W) Antibody Jul 18, 09:01

EQLZ2 Previews start early on Thursday at 4 PM. That's the earliest yet. {nm} Antibody Jul 18, 09:04

I'm discouraged by the generally poor reviews, so much so that I may change my mind about seeing it. Didn't expect that. {nm} RollingThunder Jul 18, 09:24

Sony is already managing expectations. {nm} Antibody Jul 18, 09:29

At least it has IMAX. No guarantees but generally helps the OW. {nm} RollingThunder Jul 18, 09:32

4 PM wow it's just earlier and earlier. {nm} Randy Jul 18, 09:36

At what point does it become a Thu opening? 1pm? Noon? Antibody Jul 18, 09:38

No hard and fast rule but I would say if someone tries to get away with 2pm or earlier they are going to push them to say Thursday. {nm} notfabio Jul 18, 09:54

When it was moved from midnight to 9 or 10pm it kind of made sense because they could only fit one showtime before closing, same as midnight MattW Jul 18, 10:22

Means they are expecting Age 35++ / Seniors to be the predominant audience (Denzel is 63) {nm} notfabio Jul 18, 09:40

IMO, it means they're trying to goose the weekend box office because it's tracing less than EQLIZ. {nm} Antibody Jul 18, 09:41

It's currently only 44% on RT. It looks like Denzel picked a bad vehicle to be his first ever sequel {nm} tomcat90 Jul 18, 10:08

audiences love it. {nm} Moviesnob Jul 18, 10:21

Is that from exit polling? I figured audiences will like it more than critics. The trailer was well received the few times I saw it. {nm} RollingThunder Jul 18, 10:23

exit polls start tomorrow, so basing it on wom screenings {nm} Moviesnob Jul 18, 10:49

what did you think of it? {nm} lobogotti Jul 18, 16:02

Contrarian Wells says EQLZ2 is better than the first Antibody Jul 18, 10:22

Notfabio is right, its skewing very old and ethnic {nm} Moviesnob Jul 18, 10:20

I didn't disagree, but it's for more money than 5pm, 6pm or 7pm. {nm} Antibody Jul 18, 10:24

i think its consumer targeting {nm} Moviesnob Jul 18, 10:48