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I will never understand the thought process of skipping over releasing on Halloween weekend. {nm}

Posted by: doitdoitdoitnow on Nov 09, 12:06 in response to tomcat90's post D: (Sat am) MDWAY $18.6m; DRSLP $12.6m; LASTC $11.7m;...

D: (Sat am) MDWAY $18.6m; DRSLP $12.6m; LASTC $11.7m; PLWFR $11.6m tomcat90 Nov 09, 08:20

And no, that's not a typo for DRSLP......Yikes {nm} tomcat90 Nov 09, 08:20

How did they overproject DRSLP so badly? {nm} Jay_Beezy Nov 09, 08:49

Studios don't want to hear it, but IP DOES go stale. 39 yr gap btw The Shining & DRSLP, same happened with Bladerunner sequel.. stormgod Nov 09, 16:25

I don't think they were banking on the IP nearly as hard as BR2049. One would think $25m would be a safe bet for any King horror flick {nm} andy007 Nov 10, 14:18

But it could be an underprojection. {nm} Antibody Nov 09, 09:18

I meant going into the weekend. DL projected up to 30M on Wednesday(?). {nm} Jay_Beezy Nov 09, 09:49

Thats a prediction, a guess; not a projection based on box office. {nm} Antibody Nov 09, 10:25

THR and V: projected $13 million to $14 million Antibody Nov 09, 09:23

DL was $25-30M, Wrap was $35M and V was $25-30M earlier this week. I think what people are trying to say is tracking is WAY off here. {nm} lobogotti Nov 09, 10:13

He's asking why, which is a great question. {nm} Moviesnob Nov 09, 10:32

any idea here? I also didn’t see this opening under $20M, but we watch AHS which has been smothered with lobogotti Nov 09, 11:51

The Shining, iconic though it may be, was released 40 years ago. and there didn't feel like an obvious connection to this story salt water redneck Nov 09, 11:56

sure, but reviewed well. audience enjoyed it at the early preview. horror films so often over perform. seems insane lobogotti Nov 09, 12:02

might be, but goodness the box office industry is really disappointing right now. a lot of these underperforming films are well lobogotti Nov 09, 11:58

meant for DMac {nm} lobogotti Nov 09, 11:59

We knew those were off yesterday morning. The midday 18-20 were an overprojection, so now DL may be underprojecting compared to peers. {nm} Antibody Nov 09, 10:34

I will never understand the thought process of skipping over releasing on Halloween weekend. doitdoitdoitnow Nov 09, 12:06

Get woke, go broke Dr. Sleep {nm} jamesbik333 Nov 09, 13:42

Beat me to it. +1 {nm} Wellespring Nov 09, 14:05

Wait...what was woke about it? don't kill seagulls. Nov 09, 20:06

Black girl with the shining power, or was it sarcasm. {nm} Antibody Nov 09, 21:02

sarcasm {nm} jamesbik333 Nov 10, 06:16

Of course...cause how could a movie called Dr. Sleep be woke? {nm} Catzan Nov 10, 16:34





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