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PA was a microbudget film (less than $1m) that was given a limited release that did terrific in limited release and ramped up to a wide

Posted by: Moviesnob on Jun 29, 19:37 in response to VictorY's post No worries on the pessimism, it's being honest. I would...

release over several weeks. Paramount tried and tried to make that model work again and they couldn't. Even Blumhouse has moved away from microbudgets getting a theatrical shot and is focused either on their IPs, Universals IPs or Tilt type releases. 

Its extremely unusual for a genre film to do well as a platform release. IT FOLLOWS, PARASITE, SPRING BREAKERS and EX MACHINA are the other ones I can think of off the top of my head that surprised their distributor and broke out and deserved a wide release. Its a tricky balance between the genre world and the arthouse world as those two audiences rarely get together. I made a career out of trying. Both A24 and NEONs till try that model but they havent found the formula that works consistantly. For every PARASTIE, NEON has a ASSASSINATION NATION or a BEACH BUM or a LODGE. A24 goes all in now with most of their festival genre darlings and opens them wide on day 1. They will platform THE LIGHTHOUSE or KILLING OF A SACRED DEER but those have all stayed limited.

I'm sure there are others, just cant think of any off the top of my head. 

What could happen is another studio could emerge and produce their own films that find success but I personally dont think you can build a industry plan around that. 

HSX, Movies, Exhibition and beyond... Moviesnob Jun 29, 14:49

2 Thumbs Up! {nm} Pennystocks2 Jun 29, 16:53

SenJohnBlutarsky approves this message. But in all seriousness sir, well said and thank you for saying it. {nm} lobogotti Jun 29, 17:06

August does seem to make sense for a lot of reasons, for the big return. But something tells me it will be Nov. {nm} VictorY Jun 29, 18:10

The theater model is dead. Things are beginning to lock down again and before long the whole country will be shut down Nobody Jun 29, 18:59

Yeah, returning lockdowns will impact worse the next time. I agree with Nobody {nm} VictorY Jun 29, 19:02

Doomsdayers are always good for a chuckle. Many theaters will change hands, but cinemas, restaurants, sports, & concerts will thrive again! {nm} PhoneHome Jun 30, 05:21

Disaffected, vanquished. 'all is lost' clingers are among my favorite culture war casualties {nm} SenJohnBlutarsky Jun 30, 07:53

Behold, the welcoming HSX community as displayed by the new glorious leader {nm} Nobody Jun 30, 09:16

Re: point 1 - could this help revive the "mid-range" movie and reduce focus on big budget tentpoles? {nm} DTravel Jun 29, 19:04

Oh definitely. The problem is marketing those films with so much theater uncertainity. They can't just piggy back off tent=poles. {nm} VictorY Jun 29, 19:08

In my opinion, no. I think (again, just my opinion) those films have found their home on streaming platforms for the foreseeable future Moviesnob Jun 29, 19:14

No worries on the pessimism, it's being honest. I would add "Paranormal Activity" did pull it off a mid-range comebback in 2007 for theaters {nm} VictorY Jun 29, 19:18

PA was a microbudget film (less than $1m) that was given a limited release that did terrific in limited release and ramped up to a wide Moviesnob Jun 29, 19:37

True, probably can't do that model again, but something similar (in another genre) could emerge. {nm} VictorY Jun 29, 19:39

Bravo Moviesnob! {nm} PhoneHome Jun 30, 06:58





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