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It was in several more locations though vs last time at midnight (about that same percentage) since that film's midnight perf was a surprise {nm}
DHD: $3.5MM for SATC2 midnight versus $2.5MM for original. Not bad? {nm} May 27, 09:28
It's promising, but the real issue will be how front-loaded the movie is {nm} May 27, 09:30
I feel that Friday will still be bigger than Thursday just going by previous movies (like Indiana Jones) {nm} May 27, 09:38
I think so too - but I wonder how it will taper off over the weekend, {nm} May 27, 09:46
think Thurs Fri Sat will be same and huge Sun Mon drop off {nm} May 27, 10:13
It was in several more locations though vs last time at midnight (about that same percentage) since that film's midnight perf was a surprise May 27, 09:36
still surprised considering bad reviews + seemingly less excitement than 1st {nm} May 27, 10:11
"The midnight showing of Sex and the City 2 turned in an estimated $3 million gross." - DHD (where do you get 3.5?) May 27, 09:39
Oops, you're right...mis-read it {nm} May 27, 09:41
I saw this last night and the theater I went to had two sold out showings. I was a fan of the series and really enjoyed May 27, 10:54