Movies

https://www.fool.com/earnings/call-transcripts/2023/07/26/imax-imax-q2-2023-earnings-call-transcript/

That's very helpful. And maybe I think you alluded to this on your prepared remarks, but there were recent media reports talking about that Warner Brothers was strongly considered moving the release day for Dune. I just wanted to get your thoughts on what is your confidence that that won't be the case. Or just your thoughts in general, what's the likelihood of this happening? And if so, what other options are you considering for the replacement for the Dune slot and just in general on the back half of the year?

Richard Gelfond -- Chief Executive Officer

Right. Dune, specifically, I mean, there's another great movie coming out around in time, which is the marvel from Marvel, and we can't play it because we are committed to Dune. So, Dune moves will just go over to the marvels, and having a Marvel movie as a backup is not the worst position to be in the world. But in terms of doom, my own opinion is that it's highly unlikely to move, and it's an educated opinion, meaning I spent a lot of time on the facts.

So, Dune is already in the midst of a marketing campaign. There are trailers out. There's lots of materials out. They had a big presentation, a lot of the conferences.

As a matter of fact, the Denis Villeneuve presented at the IMAX CEO Forum. So, it's kind of out of the gate. So, if you put it back in the game, you've got to duplicate those expenses at some time in the future of putting it out of the gate. In addition, Dune has a very long run time in IMAX, up to five or six weeks.

And it just was fortuitous that there were no other conflicting projects. But if they were to move that to next year and some time, it's highly unlikely that they would have that amount of run time. And just to remind you, IMAX was about 20% of the growth on Dune 1. And I know there's a lot of marketing plan on Dune 2.

If they move Dune 2, there's a carrying cost, call it 10% or whatever it is. So, how are they going to make up for that cost across the other incremental costs? The IMAX release is a really important element to their release pattern. And as I said just a minute ago, I don't think it's replicable for them to have that kind of run time again. So, when I look at it from their point of view, from a dollars and cents numbers perspective, it just doesn't make any sense to me that they would move it because -- and again, the only reason they would move it is they'd say, the actors strike is going on, and they want to get a premier and put it on the Tonight Show or whatever they put the actors, but with no disrespect to Timothee Chalamet.

Are you going to be able to make up for losing the six-week IMAX release? Are you going to be made up the cost of capital and carrying it for a year? Are you going to move it to an uncertain year when you have no idea what's going to be put against you when they have virtually no competition right now in the marketplace? It doesn't really make any sense. When you look at the other movies, I think that's one of the most compelling not to move. But you could go through all of them and the same logic kind of applies. I think I've talked to the distributor that Warner Brothers, they don't know where that article can go in the press.

And I don't -- they've certainly told me that that article is not true. So, all I can do is give you my logical perspective on it, but I feel quite strongly that it's not going to move.

Omar Mejias -- Wells Fargo Securities -- Analyst

I appreciate that. Thanks.

Richard Gelfond -- Chief Executive Officer