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They paid 20+ million for it (no joke) plus had to pay Nicole to run it another year. Aron seemed iffy about Billy Ray's sequel script

Posted by: notfabio on Sep 06, 15:09 in response to TheWeekendWarrior's post And yet, AMC still has Nicole after 2 years

While AMC seems really happy with how the Nicole Kidman ad has gone over, they tried running a shorter version and got blowback, so they are probably worried about blowing $10-20 million more and audiences liking the old one more.  

CB: The Regal Movie Quotes Ad is apparently dead. notfabio Sep 06, 14:35

*pours out a 40 oz Pepsi for a real one* {nm} just alan Sep 06, 14:37

And yet, AMC still has Nicole after 2 years {nm} TheWeekendWarrior Sep 06, 14:50

They paid 20+ million for it (no joke) plus had to pay Nicole to run it another year. Aron seemed iffy about Billy Ray's sequel script notfabio Sep 06, 15:09

Billy Ray said he's written an updated one just alan Sep 06, 15:09





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