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Feels very experimental to me, they want to see if this and a Summer Olympics ad spend to promote D+ availability will move the needle
If it's being budgeted against D+ for this release vs their typical theatrical budget, that could also explain why the P&A was gutted.
DL: Summer Camp made $100K in previews yesterday. May 31, 11:01
And yet, if Young Woman doesn't report, it could still crack into the top 10... go figure. {nm} May 31, 11:30
Don't know why it's not a holiday release if it's just to qualify for Oscar's. May 31, 11:42
The official reason is they want it on D+ for the Summer Olympics (Really) and will use this to raise awareness {nm} May 31, 11:43
Then should be after they air commercials during Olympics. May 31, 11:45
That would make much more sense... but hey, who knows what's going on at Disney. They're probably focused on Inside Out 2 May 31, 11:50
Feels very experimental to me, they want to see if this and a Summer Olympics ad spend to promote D+ availability will move the needle May 31, 12:13