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Remarkable IMO. The interesting thing for me is to learn about the opportunity cost, of WHEN to stream.

Posted by: Goodvibe61 (a.k.a goodvibe61) on Jan 26, 10:06 in response to TheWeekendWarrior's post Link

How much money is Disney giving up by keeping the film in theaters? And what I mean by that is, do they feel any impact when they DO put it on D+, in terms of less people streaming it when it happens, because they kept it in theaters longer? I would love to learn that those numbers encourage companies to keep their films in the cinemas longer. 


We all heard what the amounts were when Wicked went streaming over the holiday break; the question is, what would that number have been if they waited? Are the studios giving up money by holding it? 

I don't know. I guess the argument is; people are incredibly stupid; so stupid that they forget about a movie they really want to watch over a couple months. Not sure what to think of this. Maybe in Wicked's case, part of the thought process was to maximize viewing over the holidays, knowing they'd get the max amount of streams when people have down time. 

I'd love to understand the process more and see what the numbers actually say. 





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