https://www.hollywoodreporter.com/movies/movie-news/inside-ufo-joseph-kosinski-apple-deal-1236170985/
Filmmakers and companies have come to realize that a theatrical window is key to the making of a hit and to making a cultural imprint, which many working in Hollywood are keen to do. And sources say that Netflix, which refuses to concede on that point, wasn’t even in the mix for UAP.
...
nsiders say a similar map could be followed for the UAP project — a theatrical partner will be undertaken down the road. The theatrical component would include backend participation, potentially further enriching the deal.