Max is going back to HBO Max branding after 2 years. {nm} May 14, 07:50
but in name only. "HBO" is now just a name to slap on their latest prestige IP spinoff slop {nm} May 14, 08:59
It's kinda crazy that THE PITT is a Max show {nm} May 14, 09:56
it was supposed to be ER2 until they tried to cut Crichton's estate out of his share May 14, 10:23
all the more reason to call it HBO if HBO is the prestige brand {nm} May 14, 10:29
pretty funny that it inadvertently makes a strong case against the whole IP Is King mindset May 14, 11:47
Yep, totally ER2. {nm} May 14, 10:42
I'll still continue calling it HBO. {nm} May 14, 09:37
I'm still calling it IFC, too May 14, 12:49
As far as I'm concerned it never changed in the first place. It's HBO. {nm} May 14, 10:11
They would have been better off bringing back Skinemax and leaving HBO alone.{nm} May 14, 10:39