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Even if they paid $15 million for it, they must have spent at least $20 million on marketing and prints...

Posted by: secretstalker (a.k.a TheWeekendWarrior) on Oct 06, 06:42 in response to Peterlee's post Based on the math of "The Expendables", I guess...

So that's $35 million and they're only doing domestic distribution since I'm sure Vaughn had other deals for international.  Movie grossed $48 million domestically, times 55% (since normally 45% goes to exhibitors), and that leaves $26.4 million to Lionsgate from theatrical.  DVD sales so far is $18.8 million (and who knows how much was spent on marketing the DVD) so yeah.. it's profitable but like Moviesnob says, not by much.  the funny thing is that most sources say the production budget was $28 million although Vaughn himself has said it cost $40-50 million of his own money, so obviously, it's hard to trust any numbers bandied about... which takes us back to Mark Millar's "$150 million" that started this conversation... no studio is going to spend that kind of money on a movie that's essentially about a supervillain.

MTV: [NEMES] "...movie To Get $150M Budget" (week old news, but... GalacticPothealer Oct 06, 00:38

If I click on that link and that quote is from Mark Millar (a chronic liar), I'm gonna slap you upside the head! :) {nm} secretstalker Oct 06, 03:51

*puts on a football helmet* {nm} GalacticPothealer Oct 06, 03:53

Don't get me wrong, Mark Millar is a great writer and he's one of my favorites but he's also quite deluded when it comes to movies. secretstalker Oct 06, 03:57

Lionsgate only paid $15 million to acquire "Kick-Ass", so the film should be reasonably profitable for Lionsgate {nm} Peterlee Oct 06, 04:07

Where on earth did you hear that? The movie cost $45 million of Vaughn's own money to make... why would he take only $15 million? secretstalker Oct 06, 05:22

Well, I see that number on a few articles reporting box office but they seem to all have come from the same source. I don't believe it. {nm} secretstalker Oct 06, 05:23

I believe Lionsgate was the source (since many trades reported the same number). I think the number seems reasonable because.... Peterlee Oct 06, 06:04

You dont pay for the budget with an MG. $15mil was likely the best he could get. $15 mil is A LOT to pay for a movie {nm} Moviesnob Oct 06, 06:12

if its profitable, its BARELY profitable {nm} Moviesnob Oct 06, 06:14

Based on the math of "The Expendables", I guess "Kick-Ass" should be at least modestly profitable for Lionsgate Peterlee Oct 06, 06:29

Even if they paid $15 million for it, they must have spent at least $20 million on marketing and prints... secretstalker Oct 06, 06:42

that dvd estimate is a gross estimate. They dont get all of that, just like theatrical gross. {nm} Moviesnob Oct 06, 07:14

the $18.8 million sales numbers doesn't include Blu-ray revenue. And Lionsgate reports the film sold 1.4 million Blu-ray/DVDs in first week) Peterlee (from past) Oct 06, 07:22

I posted the wrong link of Lionsgate's press release .... here is the correct one Peterlee Oct 06, 07:26

2.7 units doesn't net to $45mil. More like $25 mil {nm} Moviesnob Oct 06, 07:34

My bad.... {nm} Peterlee Oct 06, 07:43

Expendables was domestic rights only. Lionsgate got more than domestic for Kick Ass and therefore spent a lot more to distribute and market {nm} Moviesnob Oct 06, 07:12

Just find out more financial infos from LA Times, which also indicated that if Kick-Ass could gross $45-60 million theatrically..... Peterlee Oct 06, 07:33

link doesnt work {nm} Moviesnob Oct 06, 07:38

Sorry... here is the correct link Peterlee Oct 06, 07:43

2 things - 1) sounds like LG sold off its non US rights so I was wrong when I said their marketing spend would be higher {nm} Moviesnob Oct 06, 07:55

2) they give a range of $45-$60 mil when calling it moderately profitable. Wide range and the movie came it at the low end ($48.1). {nm} Moviesnob Oct 06, 07:56

I posted the wrong link of Lionsgate's press release .... here is the correct one Peterlee Oct 06, 07:25

Double post... sorry.... {nm} Peterlee Oct 06, 07:26

I just clicked on the link... let me know when you're ready for that slap :) {nm} secretstalker Oct 06, 03:53





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