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the $18.8 million sales numbers doesn't include Blu-ray revenue. And Lionsgate reports the film sold 1.4 million Blu-ray/DVDs in first week)
So the film would at least sale about 2.7 million Blu-ray/DVD unit finally, which is at least more than $45 million revenue at money term.
Beside that, there are many other kinds of ancillary revenue (like TV sales, airline sales, Digital Download, etc....) The amount of ancillary revenue is somewhat in direct proportion with the film's box office performance.
I agree with you that NEMES would not get $150 millon budget, and I also agree that Mark Millar isn't always trustful. But I don't think that Lionsgate would paid much more than $15 million to acquire "Kick-Ass", no matter how expensive that film's budget was (otherwise, Lionsgate were damn stupid).
MTV: [NEMES] "...movie To Get $150M Budget" (week old news, but... Oct 06, 00:38
If I click on that link and that quote is from Mark Millar (a chronic liar), I'm gonna slap you upside the head! :) {nm} Oct 06, 03:51
*puts on a football helmet* {nm} Oct 06, 03:53
Lionsgate only paid $15 million to acquire "Kick-Ass", so the film should be reasonably profitable for Lionsgate {nm} Oct 06, 04:07
You dont pay for the budget with an MG. $15mil was likely the best he could get. $15 mil is A LOT to pay for a movie {nm} Oct 06, 06:12
if its profitable, its BARELY profitable {nm} Oct 06, 06:14
Based on the math of "The Expendables", I guess "Kick-Ass" should be at least modestly profitable for Lionsgate Oct 06, 06:29
Even if they paid $15 million for it, they must have spent at least $20 million on marketing and prints... Oct 06, 06:42
that dvd estimate is a gross estimate. They dont get all of that, just like theatrical gross. {nm} Oct 06, 07:14
the $18.8 million sales numbers doesn't include Blu-ray revenue. And Lionsgate reports the film sold 1.4 million Blu-ray/DVDs in first week) Oct 06, 07:22
I posted the wrong link of Lionsgate's press release .... here is the correct one Oct 06, 07:26
2.7 units doesn't net to $45mil. More like $25 mil {nm} Oct 06, 07:34
My bad.... {nm} Oct 06, 07:43
link doesnt work {nm} Oct 06, 07:38
Sorry... here is the correct link Oct 06, 07:43
2 things - 1) sounds like LG sold off its non US rights so I was wrong when I said their marketing spend would be higher {nm} Oct 06, 07:55
I posted the wrong link of Lionsgate's press release .... here is the correct one Oct 06, 07:25
Double post... sorry.... {nm} Oct 06, 07:26
I just clicked on the link... let me know when you're ready for that slap :) {nm} Oct 06, 03:53